Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Brands 108

Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#.

How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. Please Enjoy This Spam Facebook Friend Requests: Accept or Ignore?

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 171

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 86

Manage Your Online Reputation in Multiple Languages

Idaconcpts

E-marketers are now more aware than ever of the difference that a good online reputation can make. So, how do you know what your online reputation is in foreign markets? You can also use a similar approach to listen in on forums to find out what people are saying about your brand.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We will start with a Google, Facebook or Twitter search. It is becoming a requirement , not an option to develop your personal brand.

Brands 161

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. This begs the question: what planet are the other 34% living on?

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

It's All About The Reputation

Small Business Mavericks

» It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign.

Brands 331

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

Brands 124

Trust and Reputation – the new currency?

Proactive Report

Facebook ranks #2 for the BlogHer sample with Twitter and Pinterest right behind. The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook. Identify your brand evangelists and nurture them.

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share this on Facebook. Everyday I provide support on the social web to customers.

Brands 254

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Facebook by the Numbers [infographic].

Brands 251

Social Media Network / Online Reputation Management

Social Media Network Marketing

Monday, June 7, 2010 Social Media Network / Online Reputation Management Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space.

Benefits of Online Reputation Management - Social Media

Social Media Network Marketing

Thursday, August 19, 2010 Benefits of Online Reputation Management - Social Media Online Reputation Management comprises of various elements. Social networks like Facebook and others. I admit social media is a great tool for doing online reputation management.

13 Social Media Pet Peeves That Can Squash Your Professional Reputation

The Realtime Report

13 Social Media Pet Peeves That Can Squash Your Professional Reputation . If your personal and professional brands are necessarily one in the same, be judicious about what you share on your business accounts.

How to React to Comments for Your Reputation Management

Kikolani

You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company.

Enterprise Social Media and Personal Branding

Webbiquity SMM

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

Brands 210

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand. Need help taking your brand to the next level?

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Facebook Lexicon.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

Taking part in the Facebook 10-year challenge?

Sherrilynne Starkie

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. “Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Normally, I’m one who fights for strong reputation management. But if they were looking to make a change, I think that reputation management offerings should still exist. In reputation management, you need to own up to your mistakes.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

Holiday Branding and Marketing For Social Media

The Social Media Incubator

Branding. The holidays are just another reason and opportunity for you to brand your company pages. Decorate your Facebook and Twitter cover photos with Jack-O-Lanterns or Christmas lights, or incorporate your logo into a Thanksgiving dinner.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. You earn a reputation for being who you are and the quality and service you deliver.

Brands 171

Reputation Management for Wordpress (Free Plugin)

Viper Chill

Reputation management (or monitoring, in this case) is about tracking your brand online. It’s always good to see who is singing your praises and it’s important to know who is criticising you or your brand so you can respond where necessary. Home What the F ?

6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. This is a guest post by Per Schmitz.

13 Social Media Pet Peeves That Can Squash Your Professional Reputation

The Realtime Report

13 Social Media Pet Peeves That Can Squash Your Professional Reputation . If your personal and professional brands are necessarily one in the same, be judicious about what you share on your business accounts. For example, using hashtags is widely accepted and effective on Twitter and Instagram (and recently on LinkedIn), but not so much on Facebook. The post 13 Social Media Pet Peeves That Can Squash Your Professional Reputation appeared first on The Realtime Report.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control.

Facebook Message Ends with Sender Receiving Free Custom Phone

The Social Media Incubator

This past May, a Facebook user named Shane sent a message to Samsung expressing his love of Samsung products and asking for a free Galaxy S3 phone. Would you have thought about the Samsung brand or products today if you had not read this post?

Reddit 159

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 267

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

Brands 254

What Happens in Vegas… (Or How to Ruin a Reputation With Just One.

Almost Savvy

There is no doubt in my mind that many of those photos were already uploaded to Facebook and shared with friends. Attended a party or other gathering when someone starts taking photos and then suddenly find that they’ve been posted and tagged on Facebook. To manage our online reputation, we must ask ourselves one question before we click that button: “Am I OK with my mom, my boss, my professors and CNN seeing this?&# How to Ruin a Reputation in Just One Click [.]

Best Practices for Managing a Crisis on Social Media

Ignite Social Media

With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Far too often we see brands really mess this one up. I’m speaking specifically to brands, not individuals.

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308

The Social Side of Brand Management

Techipedia: Tamar Weinberg

Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. For those who are ready to start managing their reputation like a rock star, start with the following steps: Damage Control.

Brands 203