Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 93

Survey Brands Sentiment Template 93

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Stay ahead of the game with the QuickTrends section.

Industry 52

Industry News Google Brands 52

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Oktopost

DECEMBER 1, 2020

Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. How these things help your brand. Let’s dive in. .

Social Media 78

Social Media Brands Reputation Reddit 78

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily.

Comments 135

Comments Facebook Sentiment Reputation 135

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Oktopost

DECEMBER 5, 2022

Enhance brand awareness and brand search. Social media is likely a big part of the digital marketing strategy of any brand. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Backlinks from social media. Social signals. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MARCH 24, 2023

Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Almost nobody! Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business. It’s simple.

Facebook 145

Facebook HootSuite Badge Survey 145

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

Hootsuite

MAY 21, 2020

For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Social media monitoring helps you track key social metrics like brand awareness and social share of voice. This could from engaging a happy customer to shifting your brand positioning strategy. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Gauge positive and negative sentiment from audiences. Public relations professionals’ technology toolkit expands.

Statistics 108

Statistics Skills Analytics Press Release 108

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Use Yelp branding in-store.

Review 127

Review How To Guidelines Badge 127

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Instagram Shopping is directly linked to your Facebook Shop.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. Table of Contents What is reputation management software?

Reputation 100

Reputation Software Tools Sentiment 100

Keyhole.co

MAY 12, 2023

Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. But here’s the catch. What is keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

FEBRUARY 13, 2023

SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. For instance, if you are a brand with a new product launch, you can promote it on any of these apps to make it seen by a massive crowd. Check it out!

Social Media 52

Social Media Strategy Marketing Metrics 52