Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Ignite Social Media

JULY 20, 2020

A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Facebook and Instagram Shops Overview. Source: Facebook. People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or they may discover them through stories or ads.

Instagram 196

Instagram Brands Facebook Overview 196

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Related posts: Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Study 377

Study Social Media Wikipedia ROI 377

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

JUNE 5, 2019

You can read more about our social media case study below. Utilizing the platform’s targeting options, we implemented the Facebook pixel on Discover Boating’s website to re-target visitors to push them through the purchase funnel. Social Media Case Study Results. Campaign Objective. point lift over the control group 12.3-point

Case Study 107

Case Study Study Social Media UGC 107

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 152

Brands Case Study Content Facebook 152

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. You have to shatter conventions and create a cohesive brand identity that truly stands out. The full conversation is above.

Social Media 91

Social Media Marketing Proposal Case Study 91

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Firebelly

APRIL 2, 2018

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Team Facebook Let’s talk vanity metrics.

Instagram 131

Instagram Brands Facebook Comparison 131

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Where Customers Go, Marketers Follow.

Study 285

Study Social Media Survey Conference 285

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Ignite Social Media

MARCH 28, 2019

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Brand lift).

Study 95

Study Conversation Cost Campaign 95

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

Instagram 179

Instagram Brands Sports Feed 179

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Recruitment and HR ranked first with 25%, whilst Advertising/Marketing/PR came second with 22%.

Study 184

Study Reputation Survey SEO 184

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? more effective social marketing by brands.

Engagement 194

Engagement Automotive Brands Paid Search 194

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Pinterest Tab on Facebook: Lowe’s Sees 32% Increase in Followers (Mar 19): As Pinterest began to see serious growth, Lowe’s used its existing presence on Facebook to help drive traffic and fans to the newer, smaller social networking site.

Case Study 194

Case Study Study Social Media Film 194

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content.

Case Study 100

Case Study Study Influencer Consultant 100

Bill Hartzer

OCTOBER 5, 2023

The study found that urban consumers do favor online influencers, with 28% relying on them. Saptarshi Banerjee, Senior Lifestyle Analyst at Mintel Reports India, emphasized the need for brands to consider consumers’ preferences when developing their social media marketing strategies.

Research 149

Research Influencer Social Media Sports 149

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Mackey, Jr. and Verne F.

Study 155

Study Health Care Facebook Digg 155

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 117

Strategy Content How To Marketing 117

Ignite Social Media

OCTOBER 12, 2017

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. What Works for Brands (and What Doesn’t) on Facebook. Facebook Testing Image Recognition for Products. Among the findings?

Brands 94

Brands Facebook Retail Study 94

Ignite Social Media

MAY 26, 2022

Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Trying new things is the only way to be truly innovative in social media marketing.

Social Media 156

Social Media Strategy Marketing Influencer 156

Ignite Social Media

JULY 18, 2019

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 This unique targeting coupled with lead generation ads on Facebook led to a low $1.50

Case Study 98

Case Study Retail Study Social Media 98

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here. mobile video ad engagement declines with excessive ad frequency.

Mobile 177

Mobile Study Video Press Release 177

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. Apple doesn’t play on Facebook or Twitter.

Case Study 187

Case Study Apple Study Brands 187

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S Benefits of Facebook Messenger for business.

Facebook 143

Facebook How To Airlines Survey 143

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145