Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Socialmedia.biz

JUNE 30, 2016

You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights. Curation is essential for cementing your views, growing your audience, building relationships and expanding your message.

Curation 68

Curation Content Aggregator Badge 68

Social Media Strategies Summit

MAY 27, 2022

Leverage Content Curation. You can simply curate relevant and useful content for your target audience and share it on social media while crediting the source. What’s more is that there are tools that automate the content curation process, further saving time and effort on your part. Image via Scoop.it. Don’t try to do it all.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

JUNE 8, 2022

They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts from independent producers. Instagram is one of their key channels for building brand awareness and driving sales around gifting occasions.

Case Study 70

Case Study Campaign Social Media Study 70

Waxing UnLyrical

AUGUST 28, 2018

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable. Is your brand a non-profit looking for funds?

Press Release 262

Press Release Case Study Curation Consultant 262

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data. Image via Khoros 9.

Social Media 143

Social Media Hubspot Statistics Survey 143

Janet Fouts

JUNE 6, 2017

Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world. What is a professional brand? Practice gratitude.

Brands 97

Brands Curation Reputation Social Media 97

Convince & Convert

OCTOBER 8, 2021

According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Never Forget Authenticity .

Influencer 163

Influencer Marketing B2B Authentication 163

Webbiquity SMM

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Social Media Strategies Summit

DECEMBER 7, 2023

She examined their marketing plans, budgets, brand pillars, and messaging guidelines. Phillips also advises social media marketers to develop brand templates and digital assets that other departments can use to share their stories. Apple is a fantastic case study into the importance and effectiveness of branding.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Socialmedia.biz

APRIL 29, 2019

It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. You have to engage with customers and represent your brand. Studying how to become a social media manager is just the first step. Content curation. Project management.

Social Media Management 125

Social Media Management Skills Social Media Curation 125

Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. The second lesson is the effectiveness of curating popular, relevant posts. Our top four Facebook posts are all curated content. Instagram is a highly curated platform. Our top social media posts of the year.

Social Media 108

Social Media Study LinkedIn Instagram 108

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Who better to represent your brand than local fans, previous customers, or happy fans?

Travel 63

Travel Hotels Brands UGC 63

Socialized

FEBRUARY 10, 2021

You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Thus, social media may not be the safest place to go if the brand approaches them. What are the Goals for Using Social Media?

Questions 130

Questions Social Media Social Networking Metrics 130

Unmetric

DECEMBER 4, 2019

Brands too piped in with Christmas-themed posts, contests, and giveaways. If they weren’t posting Christmas greetings, they were participating in popular memes, publishing brand-related posts, and conducting giveaways. Here are a few posts that stood out to us while curating #UnmetricBrandStars. DISCOVER CONTENT INSPIRATION.

Meme 98

Meme Travel Airlines Curation 98

The Realtime Report

JANUARY 8, 2020

For example, a report from the Independent details that 41% of Gen Z members surveyed in a study said that social media makes them feel “anxious, sad, or depressed” – emotions which are anything but social. Thankfully, there are a number of ways by which users and influencers can curate their feeds for a healthier outlook.

Influencer 113

Influencer Curation Feed Feedly 113

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . When Khoros Makes Sense for Your Brand.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Webbiquity SMM

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( Just 3% say they communicate with brands using Twitter. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Unmetric

AUGUST 9, 2019

Pinterest is the go-to content discovery and curation site for thousands of consumers. A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest. Social networks solely built for visual-sharing attract brands like a moth to a flame.

Analytics 126

Analytics Tools Price Curation 126

Koka Sexton

FEBRUARY 16, 2023

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. Do you want to increase brand awareness? Newsletter: A newsletter is a regular email that is sent to your email list and contains a curated selection of content, such as blog posts, articles, and industry news.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Oktopost

JUNE 14, 2021

Demand generation involves an array of techniques used to enhance the exposure of your brand. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Slideshares.

Comparison 145

Comparison SEO Curation Domain Name 145

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. Their initial launch led to $8.4 Goorin Bros.

UGC 65

UGC Brands Content Crowdsourcing 65

Pam Moore

JULY 26, 2017

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. How to Master the Art and Science of Content Marketing Curation and Creation. Brand Humanization in a Nutshell (episode 5).

Content 162

Content How To Marketing Case Study 162

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Social Media 111

Social Media Strategy Case Study RFP 111

Sprout Social

MAY 18, 2022

The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. Focus on the right prospects.

Metrics 137

Metrics B2B Software Social Media 137

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . When Khoros Makes Sense for Your Brand.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Ignite Social Media

JULY 11, 2016

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter’s New Dashboard for Brands. Twitter is also beta testing a ‘Most Responsive’ badge and a ‘Featured tab’ on select brand pages, for mobile and web.

Tools 60

Tools Badge Brands Twitter 60

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. They can be used to create a step-by-step guide, show steps for a DIY project or recipe, tell a story, or curate a collection of products. Case Study: Nationwide. Conversion optimization.

Engagement 138

Engagement Retail Case Study How To 138

Mindjumpers

AUGUST 23, 2018

Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%. Although this reality can be worrying it’s not doom and gloom for brands and marketeers.

Focus Group 100

Focus Group Curation Data Survey 100

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona. Resources mentioned: .

Strategy 165

Strategy Twitter How To Training 165

Unmetric

AUGUST 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

Social Media 127

Social Media Engagement Class Campaign 127

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. They break from the curation cycle. original sound – Fox Star.

Influencer 98

Influencer Authentication Class Travel 98

Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. When the world can see anything your brand posts, the pressure is on to craft the perfect message and not make a misstep. . Avoid some of the stress by creating a response protocol.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144