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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. via Omaha Steaks’ Facebook. Listen Now.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands. It means that those people are going to stop engaging with the brand.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. The site also makes it easy to promote your newspaper through Twitter and Facebook.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Saveur Magazine. As with most social sites it is a good idea for brands to have an official outpost. Who’s Doing it Well. Cooking Light. Bon Appetit.

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14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

The need for brands to have an active and engaging social media presence is essential now more than ever. When you love something you see ask yourself – how can I try to recreate this feeling for brands I work on so their audience can feel this too? I also try to keep who I follow, especially on Instagram, very curated.