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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Guest Post by Hanna Knowles.

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How Brands Can Celebrate Juneteenth on Social Media

Later

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . What is Juneteenth?

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Guess what?

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Videvo offers thousands of free stock video footage as well as motion graphics, music and sound effects created by their community of users. Clips with a Creative Commons 3.0 The clips you download from Videvo will be licensed in a variety of different ways: some you may not be able to use for specific types of projects.

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