Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Make your LinkedIn page for your company. Why waste the opportunity?

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. DeLorean Motor.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 13, 2020

Sprout’s new integration with Microsoft Dynamics 365 rounds out a suite of existing CRM and help desk integrations with HubSpot and Zendesk to help you deliver a unified experience across every interaction. Forward incoming social messages to customer support teams through Zendesk or Hubspot Service Hub to generate automatic service tickets.

Hubspot 103

Hubspot Microsoft Collaboration Team 103

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Ignite Social Media

AUGUST 30, 2019

Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it. These may include brand identifiers, product descriptors, and additional keywords. Up to 10 relevant tags related to your video content.

YouTube 142

YouTube Hubspot Video Influencer 142

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Enhance brand awareness. Brand 24, social media analytics tool. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

Social Media 179

Social Media Tips Hashtag UGC 179

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. Here is their advice for someone looking to grow in the field.

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 105

Reddit Hubspot API Reputation 105

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Engagement and community management. Let’s dive in. Social media management costs overall. Social strategy.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Both teams want the company to succeed.

Team 119

Team Marketing Collaboration Hubspot 119

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Pick 4-5 competitors, including brands that are bigger and smaller than yours. What does your brand sound like?

Social Media 113

Social Media Strategy Guidelines Template 113

Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. According to this report, 70% of people say brand trust is important when making purchasing decisions. HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Call us 626 676 6419.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Oktopost

DECEMBER 5, 2022

Enhance brand awareness and brand search. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media is likely a big part of the digital marketing strategy of any brand. Backlinks from social media. Social signals. How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. It’s also extremely flexible; top brands like Alo Yoga and Lamps Plus use Pixlee’s CRM platform to collect, manage, publish, and measure success from UGC across their marketing channels.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Starting an ecommerce referral program with brand ambassadors.

UGC 52

UGC Marketing Mobile Review 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Later

FEBRUARY 16, 2021

With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. However, finding the right LinkedIn strategy isn’t always easy, and it can take some trial and error to find what works for your brand. Humanize Your Brand. 8 Ways to Use LinkedIn for Business.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What are the common topics that your brand is related to?

Groups 109

Groups Groups LinkedIn Template 109

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. By building a community, you will get lots of priceless feedback.

Startup 105

Startup Discount Price Survey 105

Buffer Social

JANUARY 23, 2018

Brand Marketing Summit (May 30-31, San Francisco). You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion. Brand Marketing Summit. Social Media Strategies Summit (Apr 24-26, Chicago).

Conference 103

Conference Social Media Price Hubspot 103

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Brand Videos.

Types 119

Types Video Content Case Study 119