The Realtime Report

APRIL 24, 2024

While the main event itself is undoubtedly important, the key to turning one-time attendees into loyal, lifelong fans of your brand lies in the critical post-event follow up phase. When gratitude is authentic, it fosters affection and loyalty. Ongoing Engagement Your follow up shouldn’t be a “one and done” deal.

Eventful 91

Eventful Survey Loyalty Authentication 91

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

JANUARY 10, 2019

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Writtent Blog

NOVEMBER 27, 2023

This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. When you use content and information to build your brand, you have to offer something of value. What is highly valuable information? Most businesses who wonder “What is content marketing?”

Content 98

Content Press Release Marketing Case Study 98

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Since we had just launched our Instagram account the month prior, this was a great way for us to gain some new followers and boost engagement.

Health Care 108

Health Care Case Study Study Campaign 108

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” ” Promoting your business with a brand identity helps you to attract customers more conveniently. You must plan and execute a proper strategy to succeed in your brand awareness goals. So, let’s get started.

Strategy 52

Strategy Brands Discount Hashtag 52

Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Social Media Strategies Summit

NOVEMBER 12, 2020

According to a case study by Coschedule , Disney Parks has a rigid content calendar that includes up to five tweets and two Facebook posts per day. Rather than presenting an entirely polished content calendar that’s reminiscent of the more prominent brands, let your company culture shine through. Ask Engaging Questions.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Koka Sexton

AUGUST 10, 2023

In the era of digital transformation, those who are able to leverage sales and education techniques that engage customers and inform them about the value of their purchase will have the competitive advantage. Finally, it increases customer loyalty and trust due to the informed nature of the sale. What Is The Challenger Method?

Education 52

Education Loyalty Reputation Price 52

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

JULY 18, 2023

For one client, things started looking up only after 10 days: Accounts reached went from 4 to 81,500 Engagement went from 2 to 341 accounts Followers went from 611 followers to 694 (79 followers) And on top of that, we booked four more exhibitions for my client (a painter) in the same year.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. The content must be engaging, fresh, informative and much more. The goal is to keep visitors and customers coming back to the brand. The goal is to keep visitors and customers coming back to the brand. Moreover, companies need to build a level of trust to boost loyalty. White papers.

Content 234

Content Marketing Reputation Case Study 234

Social Media Strategies Summit

JULY 28, 2021

In fact, many of them follow certain brands solely for bargain hunting. If you become a valuable resource for your followers, you can gradually convert them from social leads to loyal customers and even brand advocates. It can be anything from research reports to templates, case studies, and ebooks. Social Media Ads.

Social Media 264

Social Media Discount Influencer B2B 264

Socialmedia.biz

NOVEMBER 15, 2020

Prepare them for this eventuality by using case studies to prove that it is inevitable. Use three marketing strategies: Viral marketing means using the internet and social media to promote your business, brand, and products. Also known as engagement marketing , sticky marketing aims to ensure that users interact with content. .

B2B 107

B2B Affiliate marketing Case Study Discount 107

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram 104

Instagram Brands Communities Loyalty 104

Hootsuite

APRIL 22, 2020

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start. This book covers: How to bring a human touch to the brand-customer relationship.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Oktopost

SEPTEMBER 14, 2023

Buyers in the pandemic entered an era of ease, convenience, and reduced interaction, leaving them less inclined to engage with salespeople. Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated.

B2B 69

B2B Campaign Statistics Data 69

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. What’s engaging key audiences right now, and how can you leverage that to generate stronger interest in your own social posts?

Social Media 62

Social Media B2B Sentiment How To 62

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. The Most Engaging Types of Video Content You Need to Create. 82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand.

Types 119

Types Video Content Case Study 119

Twist Image

APRIL 2, 2014

Ironically, this could be one of the best, biggest and most profound case studies of big data and business. With that, brands have to understand the implications. While there may not be any immediate need for a brand to react to all of this Flash Boys news, it is something to prepare for. big data case study.

Retail 94

Retail Brands Price Loyalty 94

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Since we had just launched our Instagram account the month prior, this was a great way for us to gain some new followers and boost engagement.

Health Care 40

Health Care Case Study Study Campaign 40

Oktopost

SEPTEMBER 14, 2023

Buyers in the pandemic entered an era of ease, convenience, and reduced interaction, leaving them less inclined to engage with salespeople. Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

MAY 8, 2023

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. A Practical Case Study of Tracking Engagement.

Engagement 122

Engagement Metrics ROI Sites 122

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. A Practical Case Study of Tracking Engagement.

Engagement 116

Engagement Metrics ROI Sites 116

Buffer Social

JULY 17, 2023

💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise. Audiences follow people, not brands, but the companies have the money – so collaboration is vital for the success of all participants in the creator economy.

YouTube 72

YouTube Affiliate marketing How To Template 72

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. Still yet another agency handles the multi-cultural aspect of the brand. Listen Now. .”

Loyalty 138

Loyalty Nielsen Social Media Case Study 138