Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.

Review 186

Review Marketing Metrics Meeting 186

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

JANUARY 17, 2011

Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Here’s the list of books they suggested, along with a few books I plan on reading myself (links are Amazon affiliate links): Non-Fiction.

List 382

List Banking Flickr ROI 382

Buffer Social

JUNE 29, 2023

He suggests that reading old books or repurposing ideas from forgotten classics can lend the aura of novelty to your work. Stew explains, "If everyone is absorbed in the Twitter-verse, reading old books can be an amazing source of inspiration." " Understanding this, he offers specific advice to users of AI tools like Type.

Collaboration 93

Collaboration Content How To Loyalty 93

Socialized

DECEMBER 28, 2009

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# Weiss says this “well laid-out book is full of great references.&#.

Social Media 170

Social Media Handbook Collaboration Review 170

The Realtime Report

OCTOBER 7, 2019

5 Tips for Training Social Media Marketers . When implemented correctly, a social media campaign can enhance a company’s reputation and generate a large number of quality leads. Indeed, social media marketers make mistakes like everyone else. Use Real-World Examples. That’s the bad news.

Training 87

Training Social Media Tips Marketing 87

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Social media posts. Making the link between sales enablement and marketing. Landing pages.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 97

Publishing Tools Brands Facebook 97

Webbiquity SMM

JUNE 24, 2014

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. Reprinted with permission. 2: What If I Do It Wrong?

Social Media 192

Social Media Brands ROI Case Study 192

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

Marketing 180

Marketing Hubspot Education Travel 180

Ignite Social Media

OCTOBER 29, 2018

Grab your pumpkin spice latte and catch up on the October Social Media Updates. Facebook took a page from YouTube’s book and created their own version of Premieres, which gives pages the ability to schedule live videos. In collaboration with Live videos, Facebook has now distributed Video Polls. Pinterest Gets Trendy.

Social Media 109

Social Media Badge Trends Collaboration 109

Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.”

Social Media 86

Social Media Marketing Loyalty ROI 86

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 78

Guidelines Template Templates Social Media 78

Later

JANUARY 26, 2021

In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. Diversity in marketing is important to both millennials and Gen Z. Work in the book industry? A Brief History Lesson.

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 108

Policies Marketing How To Guidelines 108

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

Social Media 167

Social Media Skills Training Software 167

Buffer Social

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Marketing 79

Marketing Social Media Management Analytics Report 79

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.

Construction 135

Construction Marketing Collaboration Team 135

Social Media Strategery

OCTOBER 15, 2012

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

Strategy 145

Strategy How To Marketing Template 145

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. They skip important information gathering and problem agreements before they start collaborating on solutions. Steps 4, 5 and 6: COLLABORATE, CALIBRATE, AND CALCULATE.

Project 125

Project Collaboration Buy Team 125

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Janet Fouts

JUNE 11, 2020

He delivers keynotes and seminars around the world that empower people, leaders, and teams to engage in their work, collaborate, and perform at their best. Find Mike Across social media: Website. At the moment it is even more important that our teams feel safe, heard and working together isn’t it? Youtube.

Authentication 155

Authentication Collaboration Consultant Team 155

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Buffer Social

OCTOBER 31, 2023

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. A few ideas we’ve had as a team are:  Collaboration: You can use tags to work more efficiently with your team.

Team 92

Team Communities Repository Analytics 92

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

MAY 5, 2017

From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts. — Sortis Marketing (@SortisMarketing) May 3, 2017.

Collaboration 46

Collaboration Team Guidelines Groups 46

Oktopost

AUGUST 27, 2020

And everyone’s on social media. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

B2B 125

B2B Influencer LinkedIn SEO 125

Social Media Marketing

APRIL 13, 2011

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148

B2B Social Media Jive Committee 148