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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing.

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Social networks don't make students dumb

The Way of the Web

Web Strategy Wikinomics Rankings ← Live cross-platform mobile gaming arrives Users dissatisfied with social networks – are you surprised? Tags: Digital Culture · social networks blog comments powered by Disqus Blog Partners:

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Users dissatisfied with social networks – are you surprised?

The Way of the Web

Web Strategy Wikinomics Rankings ← Social networks don’t make students dumb Summer iPadwatch → Users dissatisfied with social networks – are you surprised? The question is whether anyone is surprised: a) That social networks can lead to dissatisfaction?

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How the 'traditional' world punishes social networking

The Way of the Web

blog comments powered by Disqus Blog Partners: You can argue that telling the world about your location, or revealing any financial information justifies the data collection – although the suggestion that some Facebook application exist purely to collect this data surreptitiously has to be somewhat alarming.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine.