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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Let me know about your favourite pieces from the last week in the comments below. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258
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Blogosphere Trends + Being Opinionated

ProBlogger

Man alive, I hate bringing you a list of blogosphere trends that includes both Lindsay Lohan and Jersey Shore—not to mention Sarah Palin. But I report the list, I don’t decide what’s on it (neither does Regator —it just calculates what’s being blogged about most this week). Let’s chat about it in comments. Share This.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? And if you’re blogging for kinship and community, comments and sharing are critical barometers. Are you trying to boost awareness?

Questions 146
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ViperChill Monthly Report 7 (Ranking for “Viral Marketing”)

Viper Chill

Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor. target="_blank" rel="nofollow"> 52 Comments Stefan | StudySuccessful.com says: May 3, 2010 at 11:07 am Awesome Glen, to see how good life is treating you, while you are busy with other things.

Report 68
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Fetching Friday – Resources Mashup & Chicago Lightning

Kikolani

Exploring loyalty in the blogosphere – are bloggers transient with their loyalty, or does it depend on the community? 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing. Want to be featured in Fetching Friday posts?

Mashup 134
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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. E-Mail Is Dead. The CEO Needs to Blog.