Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

As bloggers, we’ve all experienced it: the completely off topic pitch. With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. There are even more bloggers. Guess what?

Press Release 129

Press Release How To Blogger Radian6 129

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Calling attention to social profiles?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

He also posts on their blog where he focusses on covering new hardware releases in the print industry. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Photos by Shutterstock. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JULY 15, 2009

That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. They set the trends for the industry. In fact, the Roger Smith Hotel did it quite successfully. Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. If you’re in this industry in some capacity, please participate — it doesn’t take too long. Disclosure: This guest post was written by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 12, 2010

It comes with my social media maturity , I suppose. To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I plan to do a post like this when I have my baby too (since I’m incredibly enthusiastic about social media too), although now there’s clearly no sign of anything just yet. Reply Cynthia C.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Reply Ben Cook November 1, 2007 at 11:45 pm I love how people always say they have been tagged against their will but then tag others! Seriously though, I’ll participate. I was looking for an idea for tomorrow anyway.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The job of someone who does blogger outreach can be difficult. We both have difficult jobs. That’s just fine.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. 10 Creative Contests Powered by Social Media (Mashable): You can use social media to do many things: build community, make business decisions, and more.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

There are at least ten characteristics off the top of my head that make blogs and bloggers successful. Here are some key ideas and takeways — as well as inspirational bloggers you might want to follow — who can help you realize that dream. Eloquence My three favorite bloggers are Brian Solis , Lisa Barone , and Adam Singer.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 8, 2008

What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? There are days when marketers may have to serve as internal evangelist by introducing key stakeholders to social media.

Social Media 163

Social Media Marketing Consultant Communities 163

Viper Chill

NOVEMBER 29, 2011

In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101

Laurel Papworth

OCTOBER 22, 2011

A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. Why invite Bloggers to a News.com Press briefing? So read on.

Communities 108

Communities Social Media Journal Diagrams 108

Techipedia: Tamar Weinberg

MARCH 10, 2010

A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. And to lead into the next point, this passion emanates to who they are in real life. They care about their followers.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Viper Chill

APRIL 25, 2012

Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. The number one reason Leo Babauta dominated the personal development industry in two months. The magazine industry is crumbling.

Sites 96

Sites Industry Blogger News 96

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Sean Gardner – @2morrowknight.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Techipedia: Tamar Weinberg

MARCH 24, 2010

&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Chris Brogan Chris Brogan is a blogger and president of New Marketing Labs. He is also the author of Trust Agents and Social Media 101.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 1, 2010

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? The more you read, the better and more prepared you will be to communicate through various social media channels. I have to especially agree on your comment not to join every social network out there.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JULY 7, 2010

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JUNE 23, 2010

Companies are clearly clueless, but once educated, they refuse to conform. Reply Ben Rogers June 24, 2010 at 2:32 am Becoming friends with companies is just creepy but as you say lots of people don’t seem to mind. He has a pretty strong identity in the industry. You’re so incredibly right — every single point.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Reply Tamar Weinberg December 16, 2009 at 11:09 am Suyong, I think having a personal brand is a GREAT thing, but I don’t think that’s ammunition enough to actually say you’re a social media expert. but the multiple impacts of social media tools can make them worth the time and resources to get them working.

SEO 178

SEO Social Media Marketing Digg 178