Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. As with any trend, moderation is key.

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Trends Brands Fashion Influencer 96

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 229

Ignite Social Media

DECEMBER 16, 2022

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . One of the key elements of social media marketing is creating content that adheres to copyright and fair use rules.

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Social Media Brands Fair Use Marketing 161

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Research Report Social Media CPM 257

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source.

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Influencer Brands How To Hashtag 214

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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B2B Trends Social Media UGC 117

Webbiquity SMM

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

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Influencer Brands Policies Privacy 288

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

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Influencer Marketing Collaboration ROI 107

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

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Education Influencer UGC Apparel 181

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Here’s the rest of that conversation.

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B2B Influencer Platform SMS 306

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.

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Influencer Engagement Instagram Survey 91

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

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Brands How To Sentiment Metrics 110

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

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Social Media Marketing Proposal Influencer 192

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Goldfish Crackers Combines Storytelling Advertising & AR. But your audience isn’t naive.

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Campaign Brands Influencer Collaboration 304

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 271

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Buzzsumo is also a great way to find influencers relevant to your industry, which can be another fantastic source for content. Twitter Explore.

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Social Media Content UGC Curation 264

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

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Trends Social Media Authentication Instagram 193

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

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Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. It’s now predicted to have 1.8

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Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

SEPTEMBER 22, 2021

It’s even possible to conduct the multi-year analyses required to identify big-picture trends. Monitor key publications, regions, and influencers to gather industry-level insights. Measure the impact of your marketing strategies to understand how consumers feel about your brand and messaging. Key Features. Key Features.

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Social Media Tools Sentiment Price 175

Social Media Strategies Summit

JANUARY 5, 2022

Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. While this may seem overwhelming—it’s worth it.

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Small Business Instagram Platform How To 202

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves. TikTok Goes Mainstream.

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Social Media API Reputation Compete 208

Audiense

DECEMBER 26, 2017

Audience and consumer insights has remained a trending topic this year, and we are sure they will continue to be a fundamental part of marketing strategies for 2018. Take a look at the TOP blog posts that have proven to be a HIT among our readers and their communities. The TOP 10 influencers for CMOs. A UK Millennial?

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Class ROI Influencer Groups 116

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. Instagram: 741.7K

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Influencer Social Media Strategy Marketing 59

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

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B2B Platform Social Media Twitter 348

Ignite Social Media

DECEMBER 14, 2022

Here are some tactics to consider to get the most out of social media marketing during this special time of year. Using trending holiday hashtags such as “#HappyHolidays” or “#ChristmasSpirit” can help brands get noticed. . This content can be posted in a blog post or video and then shared on social media.

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Social Media Strategy Marketing Hashtag 161

Social Media Strategies Summit

JULY 28, 2021

billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. of marketers believe it to be an important part of their overall digital marketing plan. Social Media Influencers.

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Social Media Discount Influencer B2B 264

Social Media Strategies Summit

MARCH 9, 2023

Mary McGuire at the City of Boca Raton, FL, relies on social media marketing thought leader Matt Navarra’s newsletter, The Geekout , to stay ahead of the curve. I used to try and follow all the different blogs and influencers — it’s too much. Emily says trending sounds only work when paired with relevant content. “If

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Team How To Social Media Management Trends 187

Ignite Social Media

FEBRUARY 22, 2023

Social media is a hot spot for emerging trends — they come and go. Some social media trends will fizzle out while others will rise, making this constantly evolving space an exciting one to watch. Digital marketers are constantly on their toes, anticipating what’s coming next. Given that social media is a whopping $231.1

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Social Media Social Media Management Influencer Trends 96

ProBlogger

OCTOBER 4, 2023

The post 5 Blog Naming Basics appeared first on ProBlogger. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. You didn’t start your blog to have drive by visitors did you? Blogs like Johnny B.

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Domain Name Blogger Issues Trends 43

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers.

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Skills Social Media Marketing Influencer 195

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

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Influencer Training Marketing Small Business 160

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

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Hashtag LinkedIn Trends Analytics 115

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

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Directory Tools HootSuite Twitter 145

Ignite Social Media

NOVEMBER 27, 2019

Social media continues to change and grow – and with those changes comes new updates and trends. We’re breaking down the top three November social trends to get you up to speed on what you may have missed. New FTC Requirements for Influencers that Impact Brand Marketers. And only 18% are actually influenced by online ads.

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Trends Influencer Instagram YouTube 96