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Is This a Custom Conversion Bug?

Jon Loomer

I received a comment on a blog post about custom events related to a potential bug or change Meta made. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event.

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Surprise Facebook Ads Conversions

Jon Loomer

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns. Saved Columns.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.)

Metrics 107
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. How to Use Reels for Instagram: 10 Real-World Examples. The American Red Cross gives us a fantastic example of this in action.

Examples 165
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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

This whole campaign is a fantastic example of thought leadership on social media. Want a simple example of how universities can tap into current events to boost brand awareness? Sticking with the humor theme is this next example from the University of Michigan. Image source. University of California Los Angeles.

Education 264
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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Share with us in the comments!

Examples 221