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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

Education 264
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Marketing Goals and How To Achieve Them β€” Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect β€œmeaty” metaphor for social media vanity metrics. any social metric can turn into a β€œvanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107
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4 Smart Ways to Drive Social Media Conversions

Pam Hughes

Many businesses have adopted social media marketing as a part of their digital strategy. Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media.

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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

So if you’re already using TikTok β€” or you’re planning to add it to your social media marketing strategy β€” you should consider doing the same with Reels. How to Use Reels for Instagram: 10 Real-World Examples. This example encourages educators to take advantage of its teacher discount: View this post on Instagram.

Examples 165