Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MARCH 11, 2020

Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. Source: Digital 2020. 30,000-$49,999: 20%. Get Started.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Just 14% tie social media to sales levels. ( The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy.

How To 62

How To B2B Training Survey 62

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Adjust your 2020 social strategies and goals.

Strategy 142

Strategy Metrics Hubspot Retail 142

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. 40% of Twitter users report making a purchase after seeing a product on Twitter. Pull reports on your response times. Get started on saving time and energy on your social media management!

Twitter 129

Twitter Tips Influencer Hashtag 129

Buffer Social

NOVEMBER 14, 2016

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. No one has left Facebook!

Social Media 40

Social Media Report Survey How To 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Sprout Social

DECEMBER 9, 2020

From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . We also look at how agencies have responded to the challenges of 2020 and what they can do to further demonstrate social’s value to their clients.

Proposal 103

Proposal Price Project Education 103

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option.

Advertising 112

Advertising Social Media List Statistics 112

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 120

B2B Software Social Media Survey 120

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Also, App Ape reported that 48.5%

Statistics 141

Statistics LinkedIn Marketing B2B 141

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics.

HootSuite 111

HootSuite Brands Price Collaboration 111

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics.

Template 145

Template Templates Social Media How To 145

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Putting a solid social media content plan in place can help you build that trust. Special Reports. Special Reports.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Cent Muruganandam.

Tools 100

Tools Twitter Sample Samples 100

Hootsuite

DECEMBER 10, 2019

The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format? The RSS feed is: [link].

B2B 113

B2B LinkedIn Posterous Social Media 113

agora pulse

MARCH 1, 2021

Not only will paying Facebook for micro-targeted ads help you cut through the competition and reach more people but, with their weekly performance reports, they’ll also tell you exactly what’s working and what’s not. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Case studies.

How To 174

How To Hashtag LinkedIn Newsletter 174

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Fox News, whose reporting evokes strong opinions from many, became the top publisher on Facebook by engagement.). Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Putting a solid social media content plan in place can help you build that trust. Special Reports. Special Reports.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. 29 Social Media Leaps of Faith by Heidi Cohen.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

FEBRUARY 2, 2012

It’s their 12th annual trust and credibility survey. What we’ll talk about on the Social Pros podcast is getting more and more people within the ranks of your employees involved in a way that is additive to the corporate strategy, not reductive of it. We’re set up just like CNN except all we report on is the brand.

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers. You have one person doing 50 restaurant brands in social media? Eric : I know.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

DECEMBER 10, 2019

Determining your best social platforms. Boosting your social media following. Creating a social media calendar. Investing in social media management tools. Conducting a social media audit. Step 1: Determine and define your social media goals and objectives.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114