agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Mindjumpers

MARCH 29, 2012

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com.

B2B 196

B2B Survey Study Trends 196

Convince & Convert

JULY 23, 2014

Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported.

B2B 165

B2B Research Video Marketing 165

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 99

B2B Platform Price Software 99

Oktopost

JULY 5, 2017

How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

B2B 110

B2B Metrics Social Media Marketing 110

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

B2B 89

B2B Video Marketing Module 89

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

AUGUST 26, 2019

85% of internet users in the United States report watching at least one online video per month on any device. More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? About Video Marketing.

B2B 112

B2B Video Strategy Marketing 112

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more?

B2B 185

B2B Trends Marketing Technorati 185

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. According to a 2023 survey commissioned by Slickdeals, 35% of consumers make purchasing decisions on impulse.

Content 222

Content Marketing Loyalty Collaboration 222

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

agora pulse

JANUARY 29, 2020

The resulting report features the insights of more than 300 marketers, explores the most effective approaches, and looks at what to expect from social media lead gen in the future. Let’s dig right into the highlights of the latest The State of Social Lead Generation report. So, what were the most intriguing takeaways from this study?

Report 99

Report Study Campaign Social Media 99

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. 2012 Social Media Marketing Industry Report. Key findings.

Strategy 247

Strategy Survey B2B ROI 247

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60

Webbiquity SMM

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. A McKinsey report notes that 71% of customers expect brand personalization, and 76% get frustrated by the lack of it. Run customer surveys and benchmark them against your social listening data. Monitor brand mentions.

Sentiment 142

Sentiment How To Trends Analysis 142

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Digimind

NOVEMBER 5, 2019

In the 2019 Social Media Marketing Industry Report , Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use social media in their marketing strategies.

Industry 43

Industry Social Media Report Strategy 43

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Sprout’s employee advocacy software Bambu offers reports like this and much more. To get the most out of your content, look at what other B2B buyers are using for distribution. Prospect referrals.

Metrics 136

Metrics B2B Software Social Media 136

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 128

Strategy Brands Hubspot Survey 128

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Reputation 126

Reputation B2B Guidelines Policies 126

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. Absolutely.

Company 126

Company B2B Loyalty Survey 126

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Writtent Blog

SEPTEMBER 6, 2016

According to the survey results, most inbound marketers not only create content, but they do so every week. For example, HubSpot’s State of Inbound Report found that “82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly”. Analysis: Most inbound marketers create content.

Survey 40

Survey Metrics Aggregator Analysis 40

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Ads (ad clicks, survey answers).

B2B 90

B2B Marketing Paid Search Buy 90

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. CMI’s small business report cuts to the chase to examine how marketers are using platforms and creating content.

Case Study 105

Case Study Study Research Report 105

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Now for something completely different.

Tools 99

Tools Hubspot B2B Price 99

The Realtime Report

APRIL 11, 2019

As reported by Smart Insights, the survey company Crowdtap found that 64% of people use social media for shopping inspiration. This suggests that paid social media operates as a valuable touchpoint in the conversion process, meaning people use social to research and survey items before they purchase a product.

Small Business 133

Small Business Organization Social Media Authentication 133

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Influencer Research Marketing 140

The Realtime Report

OCTOBER 5, 2021

Despite their strength in numbers, it has been well- reported that Hispanic Millennial small business owners face unfortunate challenges that are “unique to their age and cultural demographic groups” like staffing, scaling, accessing capital and lack of opportunity-creating personal contacts or relationships.

Travel 91

Travel Tourism Airlines Film 91