Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. So in order to maintain and grow website traffic, online marketing practices have to change as well. Use news releases for exposure, not backlinks.

Directory 196

Directory SEO B2B Real Estate 196

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. When he's not blogging, Ari helps brands improve their digital media marketing. How Flextronics Met Me. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents. For example, consider a press release that’s being issued. Image: flyfarther79 via Flickr, CC 2.0.

Repository 203

Repository Press Release Data Process 203

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But GE didn’t just make an announcement or issue a press release. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5

Class 100

Class LinkedIn Brands Microsoft 100

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. Both are misnomers.

Questions 102

Questions Content Press Release Findability 102

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. What power!

Tools 93

Tools Sentiment How To Team 93

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Your competitor recently released a new product? Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The same goes for industry trade groups. When your company issues a press release, keep these bloggers inside your outreach plans.

Press Release 112

Press Release RSS Blogger Airlines 112

Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 49

Trends Press Release Data Skills 49

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Regardless if your in a B2C or B2B space, social media can be leveraged for support.

Press Release 96

Press Release Skills Yammer Social Networking 96

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s also about establishing thought leadership and developing authority in your industry. Are you taking full advantage of these marketing practices?

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MARCH 17, 2010

A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large. You want people to want to work with you and to stick with you.

Reputation 83

Reputation Press Release Airlines Construction 83

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

DECEMBER 3, 2012

A search of the local ad industry trade sites will normally tell you which agency handles the account, and buying team members are often quoted in press releases. In Australia search the ad industry sites: www.mumbrella.com.au Treat your site as a product and market it professionally. and www.adnews.com.au.

CPM 41

CPM Proposal Price Press Release 41

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today? Are they still important for SEO?

Press Release 217

Press Release Nielsen Blogger SEO 217

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

Social Media 117

Social Media How To Press Release Sentiment 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. It belongs to everyone: from the CEO, who blogs about the natural food industry , to individual employees, who share product recommendations and stories about their jobs. For example, Whole Foods Austin has more than 32,000 fans.

Social Media 40

Social Media Hubspot Marketing Engineering 40

agora pulse

MAY 24, 2016

This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content curation is huge: only 5% of marketers surveyed said they never share third party content. Why You Should Create Content.

Curation 67

Curation Content Paper.li Press Release 67

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). PR people aren’t in the ad sales industry. Their goal is to send press pitches, not to buy ads on your site.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.”

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. A multi-channel marketing platform primarily for B2C marketers. The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. 58% of consumers follow brands on social media. 8) Curalate.

Tools 207

Tools Social Media Netvibes Sample 207

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Delight Clients at Your Social Media Marketing Agency. A Brief History.

Social Media 148

Social Media Marketing How To Tweetdeck 148