Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Use news releases for exposure, not backlinks. WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Directory 196

Directory SEO B2B Engineering 196

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. I have a great working relationship with JB and Flex.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents. For example, consider a press release that’s being issued. Image: flyfarther79 via Flickr, CC 2.0.

Repository 203

Repository Press Release Data Process 203

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But GE didn’t just make an announcement or issue a press release. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5

Class 100

Class LinkedIn Brands Microsoft 100

Twist Image

APRIL 9, 2014

Is our content the type of work that the industry influencers would pay attention to and share or is it closer to a de-jargonated press release? If there was ever a case for digital marketing to lead all marketing initiatives (B2B, B2C, a small impulse buy or a year-long sales cycle) this is it. press release.

Questions 102

Questions Content Press Release Findability 102

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The same goes for industry trade groups. When your company issues a press release, keep these bloggers inside your outreach plans.

Press Release 112

Press Release RSS Blogger Airlines 112

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. What power!

Tools 91

Tools Sentiment How To Team 91

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. Content strategy.

Trends 49

Trends Press Release Data Skills 49

Koka Sexton

MARCH 19, 2012

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Regardless if your in a B2C or B2B space, social media can be leveraged for support. This is an area that most companies in the B2B space struggle with more than the above. Social media as a broadcast channel . Building a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Writtent Blog

MAY 26, 2014

It’s also about establishing thought leadership and developing authority in your industry. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x Or what if a lead stumbled across a highly educational post that solved an untackled industry problem.

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 136

B2B Social Media Hashtag Press Release 136

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Here are 20 ideas. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MARCH 17, 2010

About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. Most press release fail miserably with this. I want your logo, pictures of the people quoted in the release, photos, illustrations, graphs, etc. I'm running a B2B site. I ignore all that crap.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Oktopost

SEPTEMBER 24, 2019

Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large. You want to see a positive, confident outlook toward the company from customers, shareholders, and employees; as well as stakeholders outside the company, such as suppliers, influencers, and industry leaders.

Reputation 84

Reputation Press Release Airlines Company 84

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. They’re beginning to drive change and innovation in this already fast-paced industry. This is a guest post from Alicia Lawrence. .

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. They’re beginning to drive change and innovation in this already fast-paced industry. This is a guest post from Alicia Lawrence. .

Trends 20

Trends Content Marketing Press Release 20

ProBlogger

DECEMBER 3, 2012

A search of the local ad industry trade sites will normally tell you which agency handles the account, and buying team members are often quoted in press releases. In Australia search the ad industry sites: www.mumbrella.com.au To work out which agency handles your target advertisers account, do some research online.

CPM 41

CPM Proposal Price Press Release 41

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Sponsor a local sports team. Host free events. Go get them!

Small Business 98

Small Business Marketing Directory Compete 98

Webbiquity SMM

JULY 22, 2014

What role do press releases play in PR today? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. A Guide to Press Release Optimization by Business Wire.

Press Release 217

Press Release Nielsen Blogger SEO 217

Sprout Social

FEBRUARY 10, 2022

You’re struggling to stand out in your industry. This is a problem that many B2B brands and SaaS companies face. Consider that you might need to align your announcement timing with other marketing channels including emails, blog posts or press releases. Press release.

Social Media 116

Social Media How To Press Release Sentiment 116

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online.

Tips 179

Tips Press Release Reputation B2B 179

agora pulse

MAY 24, 2016

The Content Belongs To You – If you are working in a strictly regulated industry like finance, then you need to be careful because there’s a fine line between curation and copying. She’s completely right as content curation breaks the ice, makes the introduction and can build solid online relationships with industry influencers.

Curation 67

Curation Content Paper.li Press Release 67

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). PR people aren’t in the ad sales industry. Their goal is to send press pitches, not to buy ads on your site.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Just 38% of b2b marketers say they have a defined social media strategy.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” ” B2B Marketing Research and Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

JUNE 1, 2016

It belongs to everyone: from the CEO, who blogs about the natural food industry , to individual employees, who share product recommendations and stories about their jobs. million people from all different industries and professions follow the account. For example, Whole Foods Austin has more than 32,000 fans. More than 1.1

Social Media 40

Social Media Hubspot Marketing Engineering 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ever see a press release become popular on Digg?! This is good stuff from the biggest experts in the industry. C’mon. Lower CPCs?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 123

B2B Content Case Study FAQ 123

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.”

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to analyst (industry and/or financial) research and coverage. •

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. Log in daily to get updates on the key movements of your industry, with useful visualizations and actionable conclusions.

Tools 207

Tools Social Media Sample Samples 207

Ignite Social Media

DECEMBER 18, 2020

. “We are the only platform to offer guaranteed influencer media – in fact, we are creating the category because our ethos remains focused on helping creators monetize their creativity while sharing content with their fans,” said Ryan Kavanaugh, Triller Co-Owner in a press release. ” Are Brands Using Triller?

CPM 161

CPM Brands Remix Influencer 161