Webbiquity SMM

NOVEMBER 2, 2021

Because in the end, using social media should be part of your networking strategy to help you reach the best people to achieve your goals. Is your industry or field of interest highly visual, like photography or fitness? Different social media platforms lend themselves to different social experiences.

Industry 241

Industry Social Media Tips Platform 241

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. Guest post by Brandon Brown.

B2B 220

B2B Brands LinkedIn Influencer 220

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Guest post by Rachel Summers.

Tips 193

Tips Facebook B2B Review 193

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 191

B2B Social Media Case Study Study 191

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. Facebook With around 2.96 times in the Philippines, 1.5 times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. This year, plan for more changing audience preferences and deeper social media fragmentation. Retailers go all-in on Instagram and TikTok.

Social Media 105

Social Media Strategy Exercises Retail 105

Twist Image

JANUARY 23, 2011

Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered.

B2B 89

B2B Industry Social Media Advertising 89

Webbiquity SMM

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical.

B2B 190

B2B Social Media Comparison Discount 190

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 178

Brands Facebook LinkedIn Influencer 178

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Reputation 125

Reputation B2B Guidelines Policies 125

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 221

Apple Plaxo Microsoft Vimeo 221

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 152

B2B Smart Phone Data Hubspot 152

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. This will help determine when to make changes, or even drop certain networks altogether.

Social Media 210

Social Media Tips Metrics B2B 210

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 162

Team Marketing B2B Eventful 162

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Hootsuite

APRIL 29, 2020

As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. Now that you have a picture of how you’re currently using social media, it’s time to get a sense of what your competitors are up to. 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Enter LinkedIn influencers. Several reasons.

LinkedIn 100

LinkedIn Influencer Brands Marketing 100

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media audit template A social media audit is a step-by-step review of your business’ social presence.

Template 102

Template Templates Social Media RFP 102

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. What are the benefits of social selling? Instagram and TikTok.

Tips 127

Tips Authentication LinkedIn Groups 127

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche!

Template 78

Template Templates Video Avatar 78

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input.

Social Media 166

Social Media Marketing Hashtag Campaign 166

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. In the fast evolving world of business-to-business (B2B) marketing, leveraging deep expertise and proven strategies is crucial.

B2B 78

B2B Influencer Marketing Collaboration 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JANUARY 5, 2021

You look at their job titles, you identify the industry they work in, the country where they are domiciled, maybe their age, their academic credentials, maybe their gender, or how long they have been in the role. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 131

Data B2B Statistics Social Media 131

Pam Moore

JUNE 24, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Template 78

Template Templates Avatar How To 78

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Industry sites showcase your firm’s involvement in leadership in your field, and facilitate connections.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 160

Instagram Tools Hashtag Authentication 160

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149