Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. This year, plan for more changing audience preferences and deeper social media fragmentation. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Twist Image

JANUARY 23, 2011

Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered.

B2B 89

B2B Industry Social Media Advertising 89

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Reputation 125

Reputation B2B Guidelines Policies 125

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. It’s average. Engagement? It’s not bad.

B2B 100

B2B Conversation Social Media Strategy 100

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry.

B2B 84

B2B Team Conversation Education 84

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Small Business Mavericks

OCTOBER 28, 2015

For social networking, you should join LinkedIn. That includes industry-specific websites and blogs. B2B marketing principles are a lot like B2C marketing principles, but businesses can often be easier to sell to. Don’t just join and set up a profile. You should also post to your profile a couple of times a day.

B2B 70

B2B Forums Marketing Proposal 70

Webbiquity SMM

OCTOBER 22, 2021

Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business. Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

MAY 18, 2022

Inbound connections and network growth. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Social selling is all about building relationships. On social media, this may involve joining professional groups and interacting with industry leaders.

Metrics 137

Metrics B2B Software Social Media 137

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!” Long-form video cements YouTube’s No.1

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Social selling is a sales strategy that leverages social media platforms to cultivate relationships and trust with potential customers.

B2B 62

B2B Metrics Comparison Education 62

Oktopost

OCTOBER 28, 2022

Luckily, solutions like Oktopost, which bring your social data under one, unified roof, exist to make it easier for you. As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. And it just got even better.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Enter LinkedIn influencers.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107

Hootsuite

APRIL 29, 2020

As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. Now that you have a picture of how you’re currently using social media, it’s time to get a sense of what your competitors are up to. 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Webbiquity SMM

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? What their customers and industry experts say about them will give you the real story. Online brand monitoring does require some effort and an investment in social media monitoring tools.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JANUARY 5, 2021

You look at their job titles, you identify the industry they work in, the country where they are domiciled, maybe their age, their academic credentials, maybe their gender, or how long they have been in the role. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 131

Data B2B Statistics Social Media 131