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10 Years of Transforming the Way B2B Does Social

Oktopost

As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Today, it’s impossible to imagine a successful B2B marketing strategy that doesn’t have social media at its core.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Brand relationships evolve through three key reputational components: awareness, perception, and preference. This is exactly where social media comes into play.

B2B 71
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO has a few basic areas that differ from B2C SEO.

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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

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Measuring Customer Experience for B2B Marketers

Oktopost

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101
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7 Ways YouTube Can Transform Your Brand’s Digital Presence

Convince & Convert

Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants.

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