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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 135
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Retailers go all-in on Instagram and TikTok.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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How to Create a Social Media Posting Schedule (Free Template and Tools)

Hootsuite

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. 10:45 a.m., 12:45 p.m.,

Template 145
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The best times to post on Twitter 2022

Sprout Social

How to find your own best times to post on social media. How we gathered the data. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources. Healthcare.

Twitter 105
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Brand awareness: What it is and strategies to improve it

Sprout Social

Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. If you want more timely data, you’ll want to supplement a brand survey with the following options. Fast food, retail, sports—those brands can get experimental.

Strategy 131
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. But that’s not all.

Questions 104