Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

MARCH 30, 2010

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Will Facebook replace your B2B Marketing email system? So do you have buyer personas at your company? Not any more …. I want to roll the clock back a few weeks.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Learn more about what your customers want by asking them via your Facebook page or other social networking resource.

Trends 217

Trends Marketing Mobile Engineering 217

Sprout Social

OCTOBER 25, 2022

First things first: your social media presence shouldn’t look like everyone else’s. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

JULY 6, 2022

Consumer goods social media resources. How to master social media for retail and win more customers. How to set ecommerce social media up for success. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Twitter 105

Twitter Tourism Travel Education 105

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. This, of course, is not just limited to social media but has implications for marketers across the board. Listen Now .

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Bloggers have an advantage that static and retail websites don’t. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Social Babies. Koch Communications. Bloomerang. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Buzz Marketing for Technology

JUNE 5, 2013

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Writtent Blog

JULY 10, 2013

58% of mobile consumers have used their smartphone for shopping while in a retail space. 15% of time on mobile internet is spent on social networking websites. 41% of B2B buyers access content marketing through a smartphone. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012.

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Keyhole.co

NOVEMBER 7, 2023

Let’s consider that you are a retail brand launching a new branch in Chicago. Engagement rate Basic features of engagement, including likes, replies, and retweets, are some of the most telling hashtag tracking metrics central to any social media marketing strategy. This allows you to echo the conversations happening on the ground.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. In general, our data shows that the best time to post on social media is between 9 and 12 a.m. That’s regardless of whether you’re a B2B or B2C brand.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Yes, there are different reasons for different companies to adopt different technologies at different times. All rights reserved.

Social Media 116

Social Media Strategy Consultant ROI 116

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics. Look for patterns.

Template 145

Template Templates Social Media How To 145

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. An example of this was a bank and a retailer but I think this is true for any industry.

Social Media 211

Social Media Retail Loyalty B2B 211

Sprout Social

APRIL 13, 2022

Consumer goods social media resources. How to master social media for retail and win more customers. How to set ecommerce social media up for success. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Instagram 122

Instagram Tourism Travel Education 122

Sprout Social

JULY 6, 2022

Consumer goods social media resources. How to master social media for retail and win more customers. How to set ecommerce social media up for success. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Tourism 114

Tourism Facebook Travel Education 114

Hootsuite

JUNE 27, 2022

Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. On other networks, this works against you. That simply wouldn’t be the case if B2B brands didn’t belong on the app.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. There are specific, hard-to-reach audiences that all but require the targeting features of ad networks. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Organizations have been left scrambling to adapt their online presence to fill the void.

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. All rights reserved.

Social Media 133

Social Media Strategy Curation Privacy 133

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

The Marketing Blog

JANUARY 9, 2008

The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. Site designers need to improve upon the look-and-feel and even think about partnering with retail stores outside Mumbai. which are into B2B businesses. Like Footees.in Gnome is also in to just T-shirts.

Startup 104

Startup Web 2.0 Retail Price 104

Sprout Social

JULY 10, 2019

For example, Crate and Barrel is a shining example of a retail brand whose Instagram marketing strategy is laser-focused on social selling. B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side.

Instagram 109

Instagram Strategy How To Marketing 109

Twist Image

AUGUST 16, 2012

The difference between then and now is that we have a valuable and viable marketplace for those who get it right (just ask LinkedIn if the social media bubble has popped. Social media is a phrase that seems like a catch-all. online social network. social business. social media. social media bubble.

Social Media 102

Social Media Adwords Advertising LinkedIn 102