Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? But, beware. The reason behind this is to simply build trust.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? But, beware. The reason behind this is to simply build trust.

Education 40

Education LinkedIn B2B Banking 40

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Let’s Talk Content Creation and Content Curation. Different industries can get away with posting more often than others.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Keep a closer eye on your industry (and competition). Discussions about your brand and industry at large are happening far beyond the realms of the Twitterverse. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche.

Reddit 99

Reddit Tumblr YouTube Review 99

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Writtent Blog

APRIL 2, 2014

The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. I’ve curated a list of resources that I can recommend without hesitation to anyone. Many of these eBooks were tools I’ve used myself for education and improvement. 11 Examples of B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Hootsuite

MAY 11, 2023

Make an educational video series Educate your viewers about a certain topic by creating a series of videos that cover the basics and build up to more advanced topics. Share stories of successful people in your industry or the world Share inspiring stories of people who have achieved great things to motivate and inspire your viewers.

YouTube 103

YouTube Video Film Sports 103

Writtent Blog

MAY 26, 2014

It’s also about establishing thought leadership and developing authority in your industry. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x Or what if a lead stumbled across a highly educational post that solved an untackled industry problem.

SEO 97

SEO Hubspot Press Release Engineering 97

Convince & Convert

FEBRUARY 1, 2016

The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power. Get our Definitive email newsletter.

Content 60

Content Tips Analysis Curation 60

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Industry-Specific Resources. Includes a downloadable “B2B Creative Playbook.”

Curation 167

Curation List Automotive Real Estate 167

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. The statistics seem to indicate that the answer is no way.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. The statistics seem to indicate that the answer is no way.

Screencast 87

Screencast Content eBook Film 87

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Besides paid ads, our feeds unravel at our discretion. But how do you get yourself chosen?

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Education and Launch. We decided to roll out our employee advocacy program in three main phases: Education and Launch. Quick Jump Links.

Conversation 151

Conversation Education B2B Curation 151

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. It’s a tool that’s being leveraged by brands across the B2B board. What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

JANUARY 9, 2017

Follow All Your Industry Leaders. Whether your industry is as niche as camera repair or as massive as healthcare, you need to follow all the pros in your industry. Doing so helps you get your brand name out there and increases the chances of engagement with thought leaders in your industry when you post. Noon and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Here are some thought starters for using audio social media platforms: Host industry panels.

Types 145

Types Social Media Statistics HootSuite 145

Sprout Social

JANUARY 30, 2020

To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Below’s a quick rundown of what defines SaaS versus other industries. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before.

Strategy 99

Strategy Marketing Case Study How To 99

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. You would have to stay on top of your company’s marketing collateral, plus constantly browse industry websites and blogs to find the right information for your target audience. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Social Media Strategies Summit

NOVEMBER 18, 2022

Education level. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. An estimated 80% of B2B marketing leads from social media come via the platform. Content Curation. Relationship status. Hobbies and interests. Purchase history.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. Articles and industry-specific posts.

LinkedIn 111

LinkedIn Company How To B2B 111

Keyhole.co

JANUARY 30, 2024

This includes characteristics such as: Age Gender Marital status Ethnicity and religion Education Profession Income level For example, if you sell luxury pet products, your target audience for social media marketing should have pet parents with high incomes. Fenty Beauty’s core audience is Gen Z and millennials.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

APRIL 23, 2019

This section highlights your organization’s basic information, including a brief “About” blurb and a place to list industry-specific keywords in the “Specialties” field. There’s also a brief demographic breakdown based on your employees’ location, education, roles and skills. Articles and industry-specific posts. Double-check.

LinkedIn 106

LinkedIn How To Notification Organization 106

Webbiquity SMM

JANUARY 9, 2012

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Buffer Social

JANUARY 10, 2019

Funniest Family Moments (Curating the best content from around the web). Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. Funniest Family Moments (Curating the best content from around the web).

Research 111

Research Content Facebook Curation 111

Buffer Social

AUGUST 8, 2017

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more. Description: Everypost makes it easy to curate content, customize, and schedule your social media posts. The B2B social media management platform.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. Whatever the case, the SaaS industry is abuzz with activity each and every day, and SaaS businesses need to fight for dominance in this dog-eat-dog ecosystem. Social media.

Industry 69

Industry Social Media Brands B2B 69

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Webbiquity SMM

DECEMBER 1, 2015

Pursuing the industry influencers with the largest follower counts may not be the best strategy. Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. And your prospective buyers—they are watching.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

Curation 214

Curation Tools Curata Flipboard 214

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine.

Case Study 105

Case Study Study Research Report 105

Sprout Social

AUGUST 22, 2019

According to a recent study from the National Association of Realtors , social has become integral to scoring clients and closing deals across the industry. For example, Facebook allows businesses to publish listing-related updates and content, book appointments, communicate with customers and curate reviews in a single platform.

Real Estate 110

Real Estate Social Media How To Instagram 110

Writtent Blog

MAY 21, 2013

Is it possible for a writer without any knowledge of your industry to deliver unique and high-value content? Regardless of whether you’re creating content in-house, outsourcing , or a combination, tools for ongoing education need to play a role in your style guide. Yes, but it’s much more challenging.

Content 96

Content Tools Marketing Hubspot 96

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, She Geeks , covers education, mobile, social media, web, and technology.

Blogger 168

Blogger SEO Consultant WordPress 168