Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. From Brand Awareness to Brand Loyalty, One Tweet at a Time. In a B2B situation, this becomes even more important.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Content Marketing B2B 167

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 4, 2022

Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands. Use social as a teaching tool. Our advice?

Strategy 125

Strategy Brands Hubspot Survey 125

agora pulse

OCTOBER 1, 2019

Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Avoid These Social Media Mistakes.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Avoid These Social Media Mistakes.

Social Media 135

Social Media Small Business How To Campaign 135

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Social media. Who’s running ads related to your business?

Research 96

Research How To Marketing Price 96

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). It simply doesn’t.

Klout 161

Klout Nielsen Influencer Social CRM 161

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 232

Social Media Hubspot B2B Marketing 232

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Hootsuite

MAY 26, 2021

Social selling is not just about adding new contacts to your list. When you do that, you’re more likely to build trust and loyalty. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Authenticity builds trust — and that, in turn, can become customer loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Is this the future of agencies? Being both participant and observer? What do you think of this approach?

Social Media 126

Social Media Case Study Strategy Study 126

Hootsuite

JUNE 27, 2022

So even if you don’t have the time or resources to jump on a trend as it happens on TikTok, you’ll at least get the references and be prepared to play off them on your other social channels later on (if appropriate, of course). On other networks, this works against you. There’s no one kind of cool anymore. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Of course, content alone is not the answer. Of course you are dead on (how could I think differently). It builds brand loyalty like a gym membership. (I'm Thanks for the homework~!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Helpfulness = great marketing success. Thanks again, Jay.

Social Media 150

Social Media Strategy Consultant B2B 150

Hootsuite

FEBRUARY 24, 2022

Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building. Of course, each platform can have multiple goals. Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right? Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Orli Yakuel reviews a dozen free and fee-based tools for making Facebook page tabs, including Miproapps , TabSite and of course the “pioneer&# in this space, Static FBML.

Facebook 213

Facebook B2B Privacy MySpace 213

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Of course lawyers won't let you say “hurricane proof&# – but they are. Sore spot with us PR types.) Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. But the site is not of course, and shouldn’t be, a marketing tool.

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Viper Chill

APRIL 26, 2010

Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. Have your friends do it for you (and you do it for them, of course). StumbleUpon is one of the most forgiving social sites. We think we’re being overwhelmed by social networking sites.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

AUGUST 10, 2010

Of course not. Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. All rights reserved.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Hootsuite

JANUARY 6, 2020

If possible, use a consistent username across social networks. Of course, not all businesses use Facebook to market physical products. Of course, if you really want to know what your audience wants to see, you can always model Kylie Jenner and ask them. It bears repeating here that Facebook is a social network.

Facebook 145

Facebook How To Marketing HootSuite 145

Webbiquity SMM

APRIL 29, 2014

Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. .”

Brands 206

Brands SEO Press Release Engineering 206

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. link] [link] Gregg Morris #LocationBased social networks w/value. link] jaybaer Brilliant point Mike.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144