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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 125
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230
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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Shane Barker has been a digital marketing consultant for 15 years, with an emphasis on influencer marketing in the last five years.

Brands 159
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment. Online reviews also give you insight into brand sentiment.

Analysis 106
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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. I’m often asked if storytelling is harder for B2B companies. He’s an award-winning consultant, an in-demand speaker and trainer and a Second City-trained actor. Guest Post by Rob Biesenbach.

Chemicals 187
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

You may want to consult other sources for further details about the process. Your company’s reputation is can be significantly impacted by its social media presence. It should help you more effectively capitalize on trends and address pressing problems in your industry. Are your videos performing above par for the industry?