Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Here are some statistics to back those up. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels.

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic. Similar Posts: How Social Is B2B? Blogging: an exception. Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. I’m often asked if storytelling is harder for B2B companies.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. Good customer experience is another goal for companies entering social media channels.

Social Media 130

Social Media Brands Reddit Platform 130

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. Marketers see up to 2x higher conversion rates for B2B sales and 2X high engagement rates. ( Gated content (like this McKinsey report!)

Social Media 98

Social Media HootSuite Analytics Newsletter 98

agora pulse

AUGUST 19, 2020

But be careful to select content from reputable sources. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Are they known in your sector for providing reputable and accurate information? Loss of traffic .

Curation 130

Curation Content Curata Flipboard 130

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. Statistical Analysis and Data Mining are the top skills on LinkedIn. In the long-term, this will be a game-changer for marketers and brands in the B2B space. Written content.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Keyhole.co

JUNE 9, 2023

As per social media statistics , more than 2.8 For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Yes, the rumor has it that the organic reach on Facebook has declined. billion are active on Facebook each month.

Facebook 52

Facebook Guidelines Activities Feed 52

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others.

Reddit 100

Reddit Tumblr YouTube Review 100

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. 40% of your potential customers expect companies to connect on their preferred social media channels. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of.

Social Media 79

Social Media HootSuite Template Templates 79

Writtent Blog

MAY 29, 2013

The field has exploded, and 90% of companies are currently using custom content for marketing purposes. 90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through articles. Even if you really know your stuff, a statistic, fact or quotation can lend some authority to your content.

Strategy 87

Strategy Content Marketing Statistics 87

Keyhole.co

NOVEMBER 7, 2023

With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. So, use your hashtag statistics to look out for the highest activity spikes during those hours to pinpoint the best time to post your Tweets. Image Source Analytics from Keynote’s social listening feature is vital in this quest.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Share your story and give a sneak peek into what makes your company tick.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Jeff Esposito

JULY 8, 2013

This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. A bout Megan Jasin.

Reputation 47

Reputation Authentication Small Business Social Media 47

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Choosing the best solutions in such a crowded field can be difficult.

Software 81

Software Research Marketing Price 81

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Add relevant links and statistics to enhance your answers.

Brands 204

Brands NoFollow Marketing How To 204

Keyhole.co

DECEMBER 23, 2022

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. According to statistics, the platform boasts over 1 billion monthly users , out of which 90% follow at least on business. It varies for B2B and B2C and depends on other additional factors.

Instagram 52

Instagram Engagement Tips Hashtag 52

Keyhole.co

DECEMBER 23, 2022

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. According to statistics, the platform boasts over 1 billion monthly users , out of which 90% follow at least on business. It varies for B2B and B2C and depends on other additional factors.

Engagement 52

Engagement Instagram Tips Hashtag 52

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

Twitter 126

Twitter Metrics Social CRM Consultant 126

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. The content would be implemented and publicized by hospital, employers, and other companies.

Content 85

Content Marketing Energy Case Study 85