Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. You need to remember that B2B clients are also customers.

B2B 40

B2B Mobile SMS Tips 40

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. Sample Content: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Likeable

JANUARY 7, 2019

In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand. For example, a B2B customer asking for a more efficient product is ultimately asking for a brand who values and champions their time.

Social Media 91

Social Media Brands Authentication Loyalty 91

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, studies have found that forms that ask for age are more likely to be skipped. Customer content (case studies, reviews, etc.)

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. With so many companies online, it can be difficult to differentiate yourself and get noticed. One of the best ways to stand out is to let the viewer see your company from the inside out: your values, the culture, and everyday life. Brand Videos.

Types 119

Types Video Content Case Study 119

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. Step 3: Post regularly on your LinkedIn Company Page. How do you ensure that? By optimizing your LinkedIn page in the right manner.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. Step 3: Post regularly on your LinkedIn Company Page. How do you ensure that? By optimizing your LinkedIn page in the right manner.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

MARCH 1, 2016

80% of companies say they deliver superior customer service. So to help me convince readers that they needed to fundamentally change everything about their customer service and customer experience programs, I partnered with Edison Research on a massive study on the Science of Complaints. There are B2B examples and B2C examples.

Posterous 60

Posterous Case Study Buy Research 60

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 138

ROI Social Media Social CRM Survey 138

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. squarelovin.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JUNE 13, 2019

Curology, a skincare company, has the best of both worlds on its Instagram. Here’s a view of their feed at the moment: The vitamin company uses memes to get across messages like “take your vitamins” along with empathizing with its audience when you’re just not feeling yourself. so get your likes in now ? ?

Meme 75

Meme Instagram Feed Feedly 75

Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages.

Social Media 98

Social Media Strategy Tips Curation 98

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think.

Metrics 118

Metrics B2B Loyalty Cost 118

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Social media enables direct two-way communication between your company and the consumer in ways and at a scale never before possible.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Case Study Strategy Study 125

Writtent Blog

JANUARY 28, 2014

Even if your intentions are good, it’s going to cast your brand in a dishonest light, and it certainly won’t win you any loyalty. Don’t say you’ve written 15 tips if you’re only offering 5, and don’t promise that your tutorial can help people increase their blog subscribers 10,000% if you don’t have stats or a case study to back it up.

Tips 86

Tips Hubspot Small Business Case Study 86

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Let’s talk about loyalty again. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama.

Twitter 167

Twitter Marketing Conference Consultant 167

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. That’s what builds loyalty and advocacy. I’ve realized it’s THE TRUTH.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Oktopost

AUGUST 9, 2020

Did you know that as an employee, you are a top asset when it comes to spreading your company’s brand awareness on social media? Employees collectively have at least 10 times the number of followers the company has. B2B marketers harness this power by asking employees to promote their organization on social media.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. We’ve written a comprehensive guide to social media compliance for finance companies , for more information. Read our case study here. But what about the benefits of doing so?

Social Media 118

Social Media Marketing B2B Banking 118

Diva Marketing Blog

JUNE 10, 2009

2 sentences about your company - Clever Twist designs and develops creative and interesting applications for companies or individuals across all fields of interest. We service clients of all sizes in both the B2B and B2C spaces. We specialize in custom (and frequently humorous) iPhone and Facebook applications.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 137

CSR Social Media Strategy Consultant 137

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229