Oktopost

APRIL 21, 2020

These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s. Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Yet, that nets out given a market’s rapid growth.

Marketing 138

Marketing Apple Strategy ROI 138

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! Bravo AT&T! Email this to a friend? Tweet This!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Ever bought something from the Apple store, like an iPhone? You’ll be forgiven if you.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Waxing UnLyrical

NOVEMBER 8, 2011

The stock market hates surprises. The company can’t sustain its growth, and share price is based on future growth, not past results. The market is saying LinkedIn has a bigger upside than Apple. But once it hit the news the company had no control over the information. Then, the Apple iPhone 4S underwhelmed.

Case Study 187

Case Study Apple Study Brands 187

Twist Image

MARCH 17, 2017

the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). Companies like Samsung , Sony and many others have their own plays. It's moving in this direction.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). Companies like Samsung , Sony and many others have their own plays. It's moving in this direction.

Transportation 49

Transportation Apple Microsoft B2B 49

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. David Armano. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Twist Image

MARCH 7, 2014

How about the one for your iPhone ? Marketing includes design, usability and experience. Steve Jobs from Apple forced the world to look at design, usability, experience and marketing as one, holistic, thing. On that binder, it says, "Coffee Machine User Manual." " It''s a binder. For a coffee machine.

iPad 78

iPad Apple iPhone Training 78

Convince & Convert

DECEMBER 9, 2010

Tweet Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. This reliance on our marketing gut is often held up as evidence of wisdom and finely honed instinct. It’s human nature.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. Where this gets particularly important is when companies send multiple attendees. Content Marketing World (Sept 6-8 in Cleveland). Highlights from my Fall Schedule.

Eventful 127

Eventful Social Media B2B Conference 127

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

Analytics 125

Analytics Tools Social Media Curation 125

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

FEBRUARY 11, 2010

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. These Web-based “apps&# can then be bookmarked on the iphone and run like a normal iphone app. “The mainstream gaming market will always be native. Also, $0.30 This is a big deal.

Social Media 113

Social Media Strategy Apple iPhone 113

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

OCTOBER 5, 2015

In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online. Even so, it’s amazing to see the whirlwind of different screens being used, even in a B2B market like ours. Why the change? div.icon {.

Mobile 60

Mobile iPad SEO Sites 60

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? link] kshe Are you using Twitter efficiently?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Diva Marketing Blog

JUNE 10, 2009

Although Diva Marketing had its 5th blog birthday last month I felt a like a stranger in my own home town. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. That search morphed into the creation of a resource list of the Atlanta Women in Social Media Marketing.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” of the marketing budget by 2026.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Jay Baer (via iPhone) [link] Chris Moody Great idea Jay. “ Your Content Stinks! You’ve got my vote! You and Amber rock.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 13, 2010

iPhone app for now , Blackberry on the way. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #2: Always Be Refining.

Apparel 236

Apparel iPad Mobile Loyalty 236

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149