Convince & Convert

JUNE 17, 2013

We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours. As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to.

How To 167

How To Sample Samples Template 167

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 15% of time on mobile internet is spent on social networking websites. Source: Gomez ). Source: Gomez ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Great post!

Social Media 135

Social Media Strategy Social CRM Consultant 135

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Sprout Social

FEBRUARY 27, 2017

Gender comparisons show online females are 38% more likely to use Instagram over men (26%). Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. The typical LinkedIn user only uses the network for an average of 17 minutes per month.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Koka Sexton

DECEMBER 20, 2009

I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world. 99 best social-media and PR posts of 2009 – Holy Kaw! That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I would have loved to get a job in something social media related but that quest always evaded me. I work for a growing software company and they don’t have much of a footprint in the social media world. 99 best social-media and PR posts of 2009 – Holy Kaw! That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Interesting read and comparison.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. . • How much time will you be able to allocate to this project? Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Comparisons with other products in the category. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : How are companies incorporating influence metrics into their marketing?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. Social Media Slant ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. I think the banks/financial institutions should be included in your comparison. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Fawn Thanks Jay.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Keyhole.co

NOVEMBER 4, 2020

Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. These are critical features to look out for when making social media analytics software comparisons. Do you have global social media teams? Price: Free — $79 per month.

Analytics 105

Analytics Social Media Tools Price 105

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. In the area of e-mail marketing there are naturally all so-called SWYN tools: send-to-a-friend modules, social sharing tools etc. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171

Marketing Module Forums Social Networking 171

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 128

RSS Research B2B Consultant 128

Sprout Social

JULY 26, 2019

Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. Social media acronyms for businesses. DM – Direct message.

Social Media 112

Social Media Software CPM CPC 112

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. Comparison audience.

Metrics 75

Metrics Analytics Twitter Module 75

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

FEBRUARY 13, 2022

Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics. These are critical features to look out for when making social media analytics software comparisons. Do you have global social media teams? Price: Free — $79 per month.

Analytics 52

Analytics Social Media Tools Price 52

Talkwalker SM

FEBRUARY 2, 2016

McKinsey received 78 retweets per post , the most engagement per tweet of any of the companies examined. KPMG – Proactive Social Media Video Specialists. times per day on the world’s largest social network. KPMG were the most active professional services firm on Facebook, posting just over 1.5

Social Media 60

Social Media Comparison Consultant Report 60

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century. Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

ProBlogger

JULY 11, 2012

This guest post is by Heather Baker of the B2B PR Blog. When I launched my first blog, the B2B Guide to Social Media , in 2010, my strategy for building its readership relied heavily on blind faith. Firstly, it covers a niche (B2B PR rather than PR in general). Here’s how I did it.

B2B 41

B2B StumbleUpon Research Analytics 41

Sprout Social

SEPTEMBER 6, 2016

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn Analytics focuses on three main areas: Company updates.

Analytics 40

Analytics LinkedIn Trends Data 40

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. Comparison audience.

Metrics 40

Metrics Analytics Twitter Module 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. This is the pet naming program.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.

Social Media 128

Social Media Strategy Automotive SEO 128