Oktopost

JANUARY 31, 2024

Social selling benefits Enhanced trust: By providing value and educating their audiences, sales professionals can build relationships with potential customers, helping their products stand out when buyers seek a solution. In turn, this will humanize your company and build your credibility.

B2B 62

B2B Metrics Comparison Education 62

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

JULY 26, 2012

The Australian Interactive Media Industry Association (AIMIA) and Yellow Pages released the “Yellow Social Media Report” in June 2012, revealing that larger businesses in Australia were most likely to have a social media presence (79%) vs. only 34% of medium-sized businesses, and 27% of small businesses.

Social Media 175

Social Media Discount Comparison Social Networking 175

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

Campaign 100

Campaign Social Media Patterns Apparel 100

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Investment. Challenges.

Survey 225

Survey Report Social Media ROI 225

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. For comparison, popular social networks were funded with just over 5 billion dollars.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Sprout Social

MARCH 26, 2020

Those demands coupled with the “always on” nature of social media make burnout a very real challenge. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. , a leading technology company that provides enterprise open source solutions. That’s the whole point of social, right?

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

The Realtime Report

MARCH 5, 2021

Online companies can protect themselves with terms of service (TOS), also known as terms and conditions and terms of use (TOU). Social Networking. In comparison to Grindr’s 28 days, it would take readers only 16 days if they read the terms every day of the year. Social Networking. Table of Contents: Dating.

Industry 91

Industry Banking Fashion Insurance 91

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Mystery Visitors. Ineffective Plugin Use.

Brands 279

Brands Facebook Guidelines Conversation 279

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. Buyers thwarted from using these tools at work (e.g.,

B2B 190

B2B Social Media Comparison Discount 190

Socialized

MARCH 26, 2010

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Then again, if Foursquare is an acquisition target, these deals would make the company more appealing to whoever is going to absorb them.). I don’t think so.

Foursquare 226

Foursquare Facebook Web 2.0 Privacy 226

Lucy Hall

JULY 15, 2015

But this is not the only way to use LinkedIn, in fact linkedIn is a powerful and professional social networking platform for small businesses to connect with new audiences and share industry related information with their piers. Company Page. Have you created a LinkedIn Company page? No Hard Selling. Build Relationships.

Small Business 60

Small Business LinkedIn Tips Marketing 60

Waxing UnLyrical

MAY 20, 2012

Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. Facebook, if turned physical, is the closest network to looking like the “actual world.” ” It represents the term “social network,” and has the story and movie to prove it.

Buy 263

Buy Social Media Yahoo Facebook 263

The Way of the Web

JULY 22, 2010

Web Strategy Wikinomics Rankings ← Social networks don’t make students dumb Summer iPadwatch → Users dissatisfied with social networks – are you surprised? Facebook scored 64 out of 100, Myspace scored 63 out of 100, and by comparison Google scored 80 (A drop of 7 points on last year’s score). (h/t

Social Networking 32

Social Networking MySpace Survey Wikipedia 32

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project. Be creative.

Video 178

Video Strategy Marketing How To 178

The Way of the Web

SEPTEMBER 29, 2011

As the comparison between television and radio appearances have shown, for instance with presidential debates, it’s not to say humans are necessarily more accurate – but different.

Klout 49

Klout Loyalty Social Networking Influencer 49

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. The Web isn''t what it used to be.

Social Media 167

Social Media Flipboard Press Release Trends 167

Sprout Social

APRIL 3, 2017

For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Analysis 105

Analysis Social Media Hashtag Report 105

Idaconcpts

JUNE 6, 2011

Fast forward to the 1984 Super bowl and a Ridley Scott directed commercial for the company. The late 80s and early 90s saw the company take on new investors and a board of directors. Struggling to form an identity, and losing Steve Jobs for several years, saw the company lose its profitability for a time. and abroad.

Apple 143

Apple iPad iPhone Microsoft 143

The Realtime Report

MAY 24, 2016

The Internet has become an integral part of life across the world as well as a huge driver of economic growth, but a comparison of country by country shows that some parts of the world continue to play catch up in terms of Internet infrastructure and access. How Do Emerging Economies Compare In Terms of Internet Access?

Wireless 79

Wireless Sample Samples Comparison 79

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

JULY 13, 2023

Good for: Agencies, mid-size businesses and enterprise companies Discovering relevant data from social trends Industry-leading features for segmenting and analyzing data Advanced sentiment analysis Competitive benchmarking and reporting Pricing Pro: $800 per 10,000 mentions Enterprise: $3000 and up for unlimited mentions 4.

Comparison 76

Comparison HootSuite Hubspot Price 76

Hootsuite

DECEMBER 20, 2019

But it’s worth noting that some have suggested the company’s numbers here don’t always add up. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. It’s a noteworthy dip from the 3% growth rate the company reported in the previous quarter. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

AUGUST 10, 2022

View AI-powered creator comparisons and recommendations. The software lets you filter influencers and check profile analytics for every social network individually. These companies typically have existing influencer relationships and access to industry-leading tools. Key features. Build a private community of influencers.

Influencer 113

Influencer Tools Marketing Software 113

Adam Sherk

SEPTEMBER 17, 2009

Since it’s been over a month putting their current figures in the table won’t make for an accurate comparison, but I’ll include them in the next full update. Thanks for putting together this comparison. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 238

Sites News Engagement Facebook 238

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. “It Attribution. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles.

Data 101

Data Social Media How To ROI 101

Buzz Marketing for Technology

JUNE 27, 2008

Vendor Comparisons & Waves. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Global Navigation. Consumer Data.

Research 208

Research Strategy Policies Marketing 208

The Marketing Blog

FEBRUARY 6, 2010

Although it emphasizes Orkut’s rapid decline in India some of the comparison parameters are quite interesting: Comparison table: Facebook & Orkut What are your thoughts on Facebook’s phenomenal growth in India? The article rightly compares the Orkut > Facebook transition to Hotmail > Gmail’s.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Adam Sherk

OCTOBER 6, 2010

But it is possible to make some basic comparisons using data from some of the free tools that are available. Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too.

Sites 176

Sites News Postrank Engagement 176

Buzz Marketing for Technology

JUNE 5, 2013

38% comparison shopped online. When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. Try adding a YouTube channel to your social media arsenal.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230