Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? Meet Haily.

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer.

B2B 178

B2B ROI Communities Marketing 178

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

B2B 80

B2B Social Media Social Media Management Apple 80

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands. Episode Summary. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Pam Moore

JUNE 2, 2017

Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Do you have social media, digital marketing and branding problems?

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networking 223

Social Networking Tumblr Tips B2B 223

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Time to Replace your Online News Room with Facebook! Send this page to Print Friendly.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. Google+ died yesterday. Photo by Jolanda Flubacher.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

JULY 18, 2022

In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Meet Olivia.

Social Media Management 69

Social Media Management Social Media How To B2B 69

Buzz Marketing for Technology

JANUARY 28, 2010

Which is why I prefer to have my communications group work with them much like they have always worked with the media. An Advocate is an individual we know perhaps via social media that tweets about Avaya or retweets about news coming from Avaya. I draw a hard line between Influencers and Advocates. Tweet This! Share this on Facebook.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Oktopost

APRIL 14, 2022

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Social Media 69

Social Media Social Media Management B2B Apple 69

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. Update Your Page With The Latest News. Follow the relevant blogs and news keywords, and share news that matters to your audience. Schedule Your Posts.

Tips 191

Tips Facebook B2B Review 191

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 75

Brands B2B SEO Influencer 75

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. Yet, creating and running social ads is how consultants most-often support sales.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Are you currently using LinkedIn tips for B2B marketing? Join More Groups.

B2B 107

B2B LinkedIn Tips Marketing 107

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Creating customer facilitated community focused on best practices and relationships.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Writtent Blog

NOVEMBER 1, 2013

Do you think October was a quiet month for online marketing news? This months’ online marketing news is enough to send many experienced marketers into shock. Buckle your seatbelt, because the online marketing news month in review is pretty big stuff: Twitter Overtakes Facebook Among Teens. Quite the opposite, actually.

News 65

News Marketing B2B Study 65

Webbiquity SMM

SEPTEMBER 28, 2021

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Content that contains self-harm or excessive violence. Fake or impostor profiles. Pinterest Rules. YouTube Rules. Minds Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Scroll down to “Search other trusted communities that share and support your goals,” and click on Search.

Groups 129

Groups Groups LinkedIn Microsoft 129

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

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Twitter Tourism Travel Education 105