Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Remember conferences and meetups?!

B2B 98

B2B Platform Price Software 98

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. That’s why we created this B2B social media photo size guide.

Social Media 144

Social Media Guidelines B2B Embedding 144

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. Facebook Facts and Statistics. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S., and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? Share this on Facebook. Hear me out …. Hear me out …. Tweet This!

iPhone 218

iPhone Brands Apple Microsoft 218

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? mobile users in the U.S. use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private.

Brands 154

Brands Analytics Consultant Data 154

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Mindjumpers

JANUARY 18, 2012

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

Social Media 280

Social Media Statistics Mobile B2B 280

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands.

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. It is also the top social media platform for B2B lead generation by far. Click on the Home icon (desktop) or your profile picture (mobile).

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Firebelly

MAY 14, 2012

By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives.

Instagram 236

Instagram B2B Marketing Trends 236

Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Share this on Facebook.

Brands 227

Brands Content Microsoft StumbleUpon 227

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

JANUARY 27, 2020

We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. In fact, more than 30% of B2B companies consider Instagram an effective social channel. If you provide them with high-quality and fun brand content, most of your advocates will happily share it.

Instagram 90

Instagram B2B API Mobile 90

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Getbee readily solves this problem. It’s exciting to see how this creates value across segments and verticals.”.

Retail 91

Retail Video Microsoft Loyalty 91

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120

Video Insurance Facebook Automotive 120

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. How to build a social media strategy for your brand? So, it’s like evaluating your brand to discover what you need to improve. Efficiency.

Social Media 130

Social Media Engagement Strategy How To 130

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

B2B 130

B2B Social Media Proposal Google Reader 130

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But it’s relatively new for B2B organizations. Some more interesting statistics: of the 7.81

Data 131

Data B2B Statistics Social Media 131

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Brands finally get it in 2022 that the key to great social media engagement is telling real stories. Social resets every day.

B2B 112

B2B Social Media Conversation Platform 112

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl.

Skills 195

Skills Social Media Marketing Influencer 195

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Hootsuite

MARCH 11, 2020

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. links, forms, video) to mobile.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. On the other hand, videos aren’t always the right choice. How to promote your employee.

Social Media 109

Social Media How To B2B LinkedIn 109

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84