Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Tweet This! Share this on Facebook.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

NOVEMBER 17, 2010

It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. The line between a happy customer who is now having an issue (a Brand Adversary) is VERY thin. Email this to a friend?

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

MARCH 18, 2010

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. For multi national brands you may also want to evaluate each technology based on support for multiple languages. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

AUGUST 25, 2010

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Why is Google Scared and What it means for B2B Marketing!

iPhone 218

iPhone Brands Apple Microsoft 218

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Subscribe to the comments for this post? Share this on del.icio.us.

Aggregator 187

Aggregator Paper.li B2B Content 187

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) The answer is – you can’t!

Brands 227

Brands Content Microsoft StumbleUpon 227

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. It builds brand awareness. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JANUARY 28, 2010

They are “advocates&# of the Avaya brand. An Advocate is an individual we know perhaps via social media that tweets about Avaya or retweets about news coming from Avaya. My social media team deals directly with them and they rarely talk about other firms in our space. Tweet This! Share this on Facebook. Share this on Linkedin.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. The lasso part is really about an “away game&# for your content. Share this on Linkedin.

B2B 173

B2B Content Marketing Syndication 173

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Tweet This! Share this on Facebook. Share this on Reddit.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Webbiquity SMM

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Share this on Facebook.

Social Media 150

Social Media Aggregator B2B Technorati 150

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? On the Internet, Monitoring Your Company’s Brand Online with MutualMind Have you ever wondered what people are REALLY saying. By Erika Penzer Kerekes. Erika Penzer Kerekes heads product strategy and social media for Business.com.

B2B 102

B2B Marketing Small Business Technorati 102

Buzz Marketing for Technology

AUGUST 11, 2010

Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. We hope you agree! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

JANUARY 5, 2010

The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold. Brands that fail to adjust will be left out in the cold. I believe that we are entering the age of customer service and customer service economy will become the norm this decade and beyond.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

MAY 4, 2010

Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook.

iPad 174

iPad Advertising StumbleUpon Digg 174

Idaconcpts

AUGUST 26, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Share this on Facebook.

Social Media 132

Social Media Aggregator Technorati B2B 132

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). So while some essential components of marketing still apply, social media requires a unique approach.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. Here once again, for visual types, is web presence optimization in picture form.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share this on del.icio.us.

ROI 193

ROI Social Media Vocus Metrics 193

Adam Sherk

DECEMBER 22, 2009

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. What types of stories gained traction (or were buried) on social news sites like Digg and Reddit?

Trends 167

Trends How To Digg Press Release 167

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Tweet This!

Data 100

Data Vocus Radian6 StumbleUpon 100

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. visit me.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Talk about users or talk about brands – the adoption has been equally phenomenal! If users are creating profiles, sharing pictures and uploading videos, brands are building their Fan pages to attract and engage with their target audience.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. After all, adding a blog to a company Internet site is a large choice – and could have an impact on the company’s brand, as well as how the brand is perceived.

Press Release 112

Press Release RSS Blogger Airlines 112

Diva Marketing Blog

MAY 12, 2013

This could be the new Digg (something I’ve said for years). How Do You Build B2B Relationships Using Social Media? What Is Your One Tip To An Agency/Freelancer Contracted To Be The Voice Of The Brand In Social Networks? .' One truth that still remains consistent even in 2013. social media is about learning together. Jack Yan.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83