Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( MediaPost ).

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Social Networking Tumblr Tips B2B 223

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! In short, the rule breaks down as follows: Do not just share brand-related content.

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LinkedIn Curation B2B Industry 136

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs.

Trends 69

Trends B2B LinkedIn Training 69

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand.

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Metrics B2B Software Social Media 137

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

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B2B Features Social Media Aggregator 155

Webbiquity SMM

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

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Aggregator Paper.li B2B Content 187

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%.

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Tips Marketing Privacy Influencer 352

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. 5 LinkedIn marketing tips to grow your Company Page 600% faster. LinkedIn is only just getting started! Let’s get started!

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LinkedIn Company Tips RSS 104

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

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Authentication Examples Class Team 92

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. That means publishing highly engaging content can help your brand grow and allow you to reach your social media goals more quickly. Best Times to Post on LinkedIn.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. Gartner found that 96% of customers who experienced high-effort customer service were later disloyal to that brand.

B2B 62

B2B Sentiment Analysis Influencer 62

Hootsuite

APRIL 29, 2020

To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Decide how often to post.

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Template Templates Social Media Tools 145

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. But first, let’s define the term real-time marketing.

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

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LinkedIn Groups Groups B2B 40

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124

agora pulse

DECEMBER 23, 2019

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. The show for Tuesday on Linkedin is Y. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Kikolani

JULY 5, 2013

Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content.

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Domain Name Marketing Embedding RSS 128

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 136

Conversation Review Marketing How To 136

Writtent Blog

APRIL 1, 2014

An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Percentage of Curated vs. Original Content. Prepare to Curate. Engagement.

Social Media 98

Social Media Strategy Tips Curation 98

Convince & Convert

MAY 24, 2016

How do you balance product sales, brand awareness, and local content activation? By using a focused, data-driven approach to content and social strategy, Amy has created a unified voice for 3M across five different social channels while simultaneously curating content that will appeal to key stakeholders in each medium.

Curation 86

Curation B2B Data Collaboration 86

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. .

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Proposal Price Project Education 103

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

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Reddit Tumblr YouTube Review 99

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. The Grande Guide to B2B Content Marketing. LinkedIn’s Content Score.

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Resources Content Case Study eBook 99

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

B2B 137

B2B Social Media Hashtag Press Release 137

Pam Moore

JULY 12, 2019

Why brand storytelling is NOT all about YOU. Why quality really matters in all facets of content creation and curation. Need help taking your brand to the next level? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

ROI 60

ROI Content Marketing Template 60