Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 118

Retail Social Media How To UGC 118

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Take Innocent.

Trends 102

Trends Social Media Loyalty Authentication 102

Ignite Social Media

MARCH 13, 2025

This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms. Essential Social Media Housekeeping Tasks 1.

Social Media 103

Social Media FeedBurner Review ROI 103

Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. It’s not our job to be edgy and rude and provocative on social media,” Jen explains.

Authentication 244

Authentication Brands Team Social Media 244

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 287

Advertising Social Media Strategy Authentication 287

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 120

Social Media Brands Reddit B2B 120

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 275

Platform Social Media Influencer Trends 275

Webbiquity SMM

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Different social media platforms lend themselves to different social experiences.

Industry 284

Industry Social Media Tips Platform 284

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base.

Organization 166

Organization Platform Social Media Wireless 166

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. Keep remote teams connected.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? But knowing the value of authentic stories is one thinggetting your employees excited to share those stories and participate in the initiative is another. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2B 93

B2B Company Social Media How To 93

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.

Social Media 260

Social Media Tips Marketing UGC 260

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 86

Retail Social Media How To UGC 86

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.

Social Media 240

Social Media Startup LinkedIn Telecommunications 240

Ignite Social Media

FEBRUARY 5, 2025

This guide walks you through the key requirements for placements on each platform for both organic and paid content. Its a platform where creativity knows no bounds, and marketers must embrace humor, trends, and authenticity to thrive. While organic copy can go up to 2,200 characters, paid copy is limited to 100 characters.

Platform 97

Platform Social Media LinkedIn Feedly 97

Buffer Social

JANUARY 22, 2025

And another: there's still plenty of room for authentic voices to make their mark. "Your Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? For one thing, it’s probably never going to be as easy as it is right now, ever again.

Social Media 114

Social Media LinkedIn Instagram Platform 114

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. A well-optimized video can continue to attract viewers organically as people search for specific topics, tutorials, or information relevant to your brand.

YouTube 138

YouTube B2B Reputation Video 138

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What is organic social media ?

Organization 145

Organization Social Media Strategy Metrics 145

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. TikTok users value authenticity above all else.

Brands 122

Brands Content How To Authentication 122

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. UGC can be organic, made out of appreciation for the product, or paid. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition.

UGC 106

UGC B2B How To Authentication 106

Oktopost

NOVEMBER 14, 2024

Change has to come organically through your actions and communications, as the examples in this post will show us. Your values, corporate culture, social media presence , word-of-mouth from current and former employees, and countless other factors contribute to your employer’s brand image. What is employer branding?

Examples 133

Examples Brands Hubspot Reputation 133

Bill Hartzer

NOVEMBER 22, 2024

Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. This integration opens doors for over 1,500 financial organizations across the U.S., enabling them to manage Threads alongside other social media platforms seamlessly.

Social Media 78

Social Media Meeting Brands Banking 78

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. The industry disrupter us social media experts can’t stop talking about. Separating Organic & Paid Media Strategies.

Social Media 200

Social Media UGC Trends Organization 200

Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. Empowering yourself with the right questions can help you understand if you have the right team managing your social media marketing. Glad you asked.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 206

Eventful Social Media Notification LinkedIn 206

Oktopost

JULY 8, 2024

The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

FEBRUARY 24, 2025

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure protecting organizations from legal risks, audits, and reputational harm.

Industry 81

Industry Metadata Social Media Policies 81

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 234

Social Media Google Tips Template 234

Ignite Social Media

JANUARY 7, 2025

As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Its like having a virtual assistant organizing your inbox. Trial Reels let you do exactly that.

Features 112

Features Instagram FeedBurner Hashtag 112

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. These platforms use AI to track and analyze trending topics across industry news, blogs, and social media. Maintaining your authentic voice Your content must reflect your authentic voice.

B2B 118

B2B Trends Industry Authentication 118

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. 6 examples of brands using social listening for brand advocacy Need to see the concept in action?

Examples 106

Examples HootSuite Sentiment UGC 106

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 136

Authentication Tips Marketing UGC 136

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. In-authentic Brandstanding. But what are some of those bad habits?

Social Media 203

Social Media Marketing Trends Communities 203