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Why Transmedia Is The New Viral Gold For Influencer Marketing

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Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way.

Making Social Media An ROI Positive Channel For B2B Businesses

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Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. B2C companies were the first ones to take advantage of social media. Attract.

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8 Google Analytics Tricks For Marketers

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8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords.

Give Your Campaign Video Marketing Boost

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Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. A Positive ROI. Serving A Purpose.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Infographic: 115 Facts You Never Knew About Social Media

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Infographic: 115 Facts You Never Knew About Social Media. The post Infographic: 115 Facts You Never Knew About Social Media appeared first on The Realtime Report.

How HR Technology Can Increase Your Company’s Bottom Line

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How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

Three Reasons To Invest In Patient Feedback Management Solutions

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Three Reasons To Invest In Patient Feedback Management Solutions By Sabrina Egan. In the last several years, the healthcare industry has seen an increased focus in online patient reviews. Below is a list of reasons why healthcare companies should invest in patient feedback solutions in 2017. Responding To Online Reviews Is Vital. Monitoring Online Reputation. Gaining A Competitive Advantage.

How T-Mobile Changed The Wireless Industry For The Better

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How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. Binge On?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Marketing Tips For 2017

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Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. It’s been expanding over the last few years and now everyone from personal bloggers, online businesses like auster , and even big businesses are utilizing it. But, as with everything online, social media marketing is evolving and changing all the time. Live Video. This looks set to rise to 43% in 2017. Sales.

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Infographic – Happy World Backup Day…huh?

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Infographic – Today Is World Backup Day. Special Thanks To DBWebSolutions.

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. ” Click To Tweet.

How To Make Webinars Effective For Hot Lead Conversion

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How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Even though this is clear, according to Smart Insights, 47% of businesses did not have a digital marketing strategy in 2016. Although if you are one, you’re good to go.

What Makes People Bounce Off Websites?

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What Makes People Bounce Off Websites? You checked your website’s analytics figures today and the results showed there were thousands of visitors to your website. It’s the same story every day: High traffic volume but very few people actually making purchases. Why could that be? Understanding Bounce Rate. Bounce rate is given as a percentage of visitors who leave your website. Ugly landing pages.

A World Gone Social

Learn how companies must adapt to survive.

3 Reasons Why It’s Worth Paying For Social Media Advertising

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3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms. You’ll Be Able To Build A Bigger Audience.

3 Top Internet Marketing Jobs To Watch In 2017

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3 Top Internet Marketing Jobs To Watch In 2017. Companies are always trying to find new ways to connect with clients online, but they’re often completely outdated in their approach. With new technologies always evolving and new methods of communicating with clients appearing every day, it’s very easy for companies to fall by the wayside and fail to capitalize on new opportunities.

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Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask

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Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask. Video conferencing software today isn’t as difficult to use as it was ten or even five years ago. It is designed to be as easy to use, reliable, and accessible as possible with the bare minimum of problems. But it is inevitable that things will go wrong sometimes, even to the IT literate or those who use the software daily.

Your Next Trade Show Checklist

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Your Next Trade Show Checklist. In an age of digital inundation, where communication is a virtual matrix comprising social media posts and countless emails, the trade show is still an effective form of promotion — yet on a grand, hands-on scale. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. Fear not, we’ve got you covered.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

KLM Lets You Book Flights Via Facebook and Twitter

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Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. KLM believes this will lead to better, more convenient service, all in one place.

Fair Use in the Digital Millennium Copyright Era

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Fair Use in the Digital Millennium Copyright Era By Jenny Q. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age. ” Click To Tweet.

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

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Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

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Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Key Project Management Skills That Business Owners Need

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4 Key Project Management Skills That Business Owners Need. Good project and program management skills are crucial for those who own a business. This is especially true when your business is still in the early stages, as during this time period you may be unable to hire project managers and will need to take on much of this responsibility yourself. Communication Skills. Time Management.

How To Use Influencer Marketing To Launch A New Product

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This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Increase Your Business With Social Media and SEO

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Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media. The Facebook pages point back to your website and hence having a social media footprint for your business is highly recommended.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What do you think?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

135 Million Users Are Active in Google+ Stream

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“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. What do you think? Is 135 million the only real important number – and will it continue to grow?

70% Of Users Visit Pinterest For Inspiration On What To Buy

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Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. 67% use Pinterest “to help keep track of or collect the things that I like” vs. 21% using Facebook for the same reason.

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Don’t Get Lost In Translation

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Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. Proper Translation Services.

84% Say Company Leaders on Social Media Provide A Competitive Edge

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Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. 84% agree that communicating core values via social media is integral to leadership (46% strongly agree).

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

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Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. You betcha.

Most Popular Newspapers on Twitter: Guess Who’s #1?

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Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. Here are the top 10: .

Top Social Media Case Studies of 2012

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What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET. via Tumblr.

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