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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? One issue is TikTok’s addictiveness.

Trends 147
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93
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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 114
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.

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How Social Media Can Help You Find and Hire the Right People for Your Business

Buffer Social

It can also be valuable to find ways to connect with niche communities within broader social networks. On Twitter or Instagram, you might look to see if there are hashtags you can include or accounts you can tag to get in front of the types of people you’re looking to hire (such as @WritersofColor ).

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The role of AI in creating a more human customer experience

Sprout Social

In Sprout, you can do so from a variety of social listening sources like Twitter and Instagram. You can monitor and organize social mentions in real-time and measure sentiment based on terms and hashtags you want to track, all in one unified platform.

Sentiment 105