article thumbnail

Brand Humanization: Transparency vs Authenticity

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

article thumbnail

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

article thumbnail

UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Authentic brand alignment Genuine alignment between influencers and brands is especially important in the fashion world. K TikTok: 43.8

Fashion 95
article thumbnail

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed. Train a model that tests whether posts from other pages are authentic. Facebook has been documenting these updates since August 6, 2013 with their News Feed FYI blog.

article thumbnail

Meta Verified Subscription Test Begins

Jon Loomer

In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin in New Zealand and Australia this week. And their documentation about becoming a creator mentions “turning on professional mode on your Facebook profile or by creating a separate Page.”

Badge 169
article thumbnail

3 Content Marketing Tips

yMarketingMatters

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. The Need for a Documented Content Strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important?

Tips 130
article thumbnail

7 Tips for Working Remotely from Home

The Realtime Report

These include firewalls, malware protection, 2-factor authentication, and, perhaps most importantly, a VPN. Back-Up Your Documents. However, companies can install and encourage you to make use of tech tools that can keep you cyber safe when working remotely. If it doesn’t, immediately let your employers know of the phishing attempt.

Tips 150