Remove Authentication Remove B2B Remove Social Networking Remove YouTube
article thumbnail

Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. She has worked closely with Oktopost customers of all sizes to roll out and scale their employee advocacy programs and grow their social media presence.

article thumbnail

5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Product Marketing Should Own Twitter

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research.

Products 125
article thumbnail

Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Authenticity is Key Fostering authentic and engaging communication is pivotal.

article thumbnail

Influencer marketing trends across industries

Sprout Social

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers. Each sector has its strengths and challenges. There were over 6.5

article thumbnail

Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity SMM

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 160
article thumbnail

Four Social Media Networking Tips for Every Industry

Webbiquity SMM

You’ll probably be interested in the same topics as they are, and you’ve just expanded your network. You should also see where else your network connections are reaching out to their audiences. Maybe you found them on Instagram but they also have a blog or a YouTube channel. Be sure to follow or subscribe to those, too.

Industry 241