Pam Moore

AUGUST 17, 2020

How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Tips to be a people connector and build a network of power players.

LinkedIn 78

LinkedIn Tips Brands Training 78

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Once you know what you need, where do you turn for help?

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. The answers are 4 and 5. How Active Rehab Protocols Reduce Post-Operative Recovery Time.

Engagement 60

Engagement Case Study Tips Discount 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

Social Media 149

Social Media Training Startup Social Networking 149

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. They want to align with them, on some level – and they’re very willing to unfollow (or show no interest at all in) brands that can’t, don’t, or won’t. Definitely.

Social Media 118

Social Media Marketing B2B Banking 118

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. Gathering case studies, testimonials and customer stories is integral to building a brand. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. You have to cast a wide net without spreading yourself or your team too thin.

Brands 93

Brands How To Sentiment Social Media Management 93

Oktopost

JUNE 13, 2023

But it’s not just a tool to leverage for fast, easy, wide-reach, and low-cost opportunities for self-promotion, which means it’s not just a key touchpoint for your marketing team. You can read the full case study here. In fact, it’s one of the best things that has ever happened to the worlds of B2B and B2C – period.

Social Media 75

Social Media Engagement Platform B2B 75

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Unlike Facebook or Twitter where you might use a cover photo of your team, clean and colorful imagery is your best bet on LinkedIn. Resources and case studies. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Sprout Social

APRIL 23, 2019

Unlike Facebook or Twitter where you might use a cover photo of your team, clean and colorful imagery is your best bet on LinkedIn. Resources and case studies. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. Event coverage.

LinkedIn 105

LinkedIn How To Notification Organization 105

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers. Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters. Excellent point around authentic connections.

Social Media 128

Social Media Strategy Influencer Case Study 128

Buffer Social

AUGUST 6, 2018

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More! Brian : Yeah if you’re in B2B marketing, customers want to see more than just famous personality – they want to see themselves, a.k.a The Science of Social Media is proudly made by the Buffer team. – Buffer.

Influencer 61

Influencer Campaign Instagram YouTube 61

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. Maybe even include a personal photo or video message from you or your team. When gratitude is authentic, it fosters affection and loyalty. Don’t let it go!”

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. Approximately 10 years after having 67% of the search market, Yahoo!

MySpace 136

MySpace Facebook Social CRM Consultant 136

ProBlogger

FEBRUARY 18, 2019

That’s why I turned to Craig and his team to handle them. While Craig’s name may not be familiar to some of you, you have all heard his work and the work of his team. Every single one of you have heard it because right now, you are listening to something that Craig and his team has been a part of.

How To 44

How To Hosting Apple Questions 44

Convince & Convert

SEPTEMBER 15, 2010

By encourage your clients to include you, they’re doing themselves a favor because the onus lifts off their shoulders to qualify the stories as they have a team to help them run them through the funnel. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. Sponsor content creators To reach a bunch of new leads at once, consider teaming up with a social media content creator.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Techipedia: Tamar Weinberg

JANUARY 5, 2011

10 Ideas to Keep Your Social Team Motivated (The Future Buzz): I love this post by Adam Singer. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.

Social Media 200

Social Media Tools Strategy Tips 200

agora pulse

MARCH 4, 2020

A whopping 83% of businesses report an urgent need to improve their content production in the next 12 months, according to the Future of B2B Content 2019 report. Case Studies: Entrepreneurs Reaching More People With Less Content. Know your brand thoroughly and be authentic. Does your marketing team follow the 90:10 rule?

Content 127

Content Tips How To Video 127

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Social Media Strategies Summit

MAY 11, 2021

Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. According to the B2B Content Marketing Trends Report , “Customer testimonials and case studies are considered the most effective content marketing tactics.”

Tips 262

Tips Content B2B Case Study 262

Sprout Social

OCTOBER 17, 2016

Created a customer commitment team to handle support issues on Twitter. source ) Uses an authentic and conversational tone in its Tweets. If you're in the B2B space, LinkedIn is a must. Involve Sales Publishing from your business page is helpful, but if you want to get even better results get your sales team active on LinkedIn.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40