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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129
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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 128
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Competitor websites, blogs and industry forums. Guest post by Sean McGinnis.

Adwords 278
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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. One of the best ways to achieve it is to humanize your social media marketing by showcasing some of the real people working at your agency. But getting it right can be tough. Provide Community News & Updates. Tell a Story.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. This way, you can compete better in the stifling brand race.

Tools 52