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9 New Instagram Features and How to Use Them

Buffer Social

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.)

Features 113
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 104
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Product Pins.

Features 114
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5 New LinkedIn Features You Might Have Missed in 2020

Later

If LinkedIn isn’t part of your social strategy, it could be time to think again. This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. In order to gain access, users have to submit an application form for review. New LinkedIn Features #2: Name Pronunciation.

LinkedIn 103
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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. They generate income for each website visitor. — SS.

Google 279