Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. What concerns me is how Facebook is clearly concerned. If advertisers spend less, Facebook takes a big hit to their revenue.

Facebook 217

Facebook Apple Privacy Advertising 217

WebInKnow

JUNE 6, 2023

Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”

Apple 62

Apple iPhone Press Release Content 62

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. If you want to learn more about this topic, I will go into significant additional detail in my new training, Facebook Ads and iOS 14. Details are limited.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Jon Loomer

OCTOBER 30, 2023

Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Subscription Details Beginning in November, users in The European Union, EEA, and Switzerland will have the option of signing up for a paid, ad-free subscription on Facebook and Instagram. It’s no longer a rumor. On web: €9.99/month

Instagram 194

Instagram Facebook Privacy Advertising 194

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Catch all episodes here. Episode Summary.

B2B 131

B2B Marketing Apple Microsoft 131

Forbes Social Media

FEBRUARY 10, 2022

The potential loss of $10 billion in ad sales revenue accounts for nearly 8% of Facebook’s yearly revenue — and the market reacted, with the stock price dipping 26%. How big was the impact of Apple's IDFA and where does Facebook and parent company Meta go from here?

Apple 67

Apple Privacy Price Company 67

Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

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Facebook HootSuite Marketing Comparison 132

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Ryan is a skilled marketer, technology consultant, and Google Ads, specialist.

B2B 126

B2B Apple Marketing Authentication 126

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 208

Facebook Report Campaign Apple 208

Twist Image

MARCH 3, 2013

If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. digital marketing. marketing blogger. marketing podcast.

Apple 85

Apple Marketing Social Networking Blogger 85

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”

Research 205

Research Facebook Privacy Education 205

Amy Porterfield

MARCH 15, 2021

Apple users, Facebook Ads, and your online business needs Here’s everything you need to know about the latest iOS update and Facebook ads management In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. […].

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Campaign Apple Facebook Instagram 117

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

Activities 204

Activities Facebook How To URL 204

Waxing UnLyrical

JUNE 22, 2011

I did, however, take a photo of it – still in the box – with my iPhone, and post it to my Facebook Page. It happened when I decided to switch from BlackBerry to iPhone , and when I decided to switch from PC to Mac (that was the first Apple product I ordered, so you can see I have slowly but surely become a #Machead).

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Apple iPad Klout iPhone 163

Forbes Social Media

SEPTEMBER 22, 2021

After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were.

Advertising 98

Advertising Apple Report Facebook 98

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve? Align your social media and marketing efforts to your goals.

Apple 139

Apple Brands Tips Consultant 139

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises. And recently Apple has been striking out. It is highly secretive.

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Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 14, 2012

It was a generated by Boticca.com , describing the buying behaviors of customers referred from Pinterest and Facebook. They had a large sample size (100,000) and made some very bold assertions about an increased value of Pinterest versus Facebook for ecommerce. How do you like those apples?

Apple 194

Apple Survey Case Study Sample 194

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need.

API 91

API Conversation Facebook Marketing 91

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”

Research 157

Research Facebook Privacy Education 157

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Prioritize the implementation of Facebook’s Conversion API.

Advertising 180

Advertising Facebook Policies API 180

Atom Thought

JANUARY 27, 2010

Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? What if apple designs the tablet in such a way that it can be folded and reduced to a size of an iphone? will it disrupt the market then. Related Posts: Mobile Marketing! Facebook Notes- Thoughts Group Buying!

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Apple iPhone Compete Mobile 133

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Forbes Social Media

SEPTEMBER 26, 2018

The largest companies in the world are technology companies and the largest technology companies own huge market shares in their spaces. In fact, their market shares are growing. All this spells technology oligarchy. Good or bad?

Microsoft 98

Microsoft Apple Marketing Google 98

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve? Align your social media and marketing efforts to your goals.

Apple 78

Apple Brands Tips Consultant 78

Jon Loomer

AUGUST 9, 2021

Browser settings and Apple’s iOS 14.5 update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Hootsuite

OCTOBER 20, 2022

billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business. What is a Facebook Custom Audience?

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Facebook How To Eventful Campaign 145

Ignite Social Media

MAY 13, 2021

With the Apple iOS 14.5 Although we still have access to third-party cookies, Apple’s iOS 14.5 update (announced in 2020 and rolled out this year) brought CAPI to the forefront as the update threatens the data collection through the Facebook pixel. Phasing Out the Facebook Pixel. Platform Integration. Manual Setup.

API 155

API Conversation Tips Facebook 155

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. Facebook’s made a lot of changes over the years. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Facebook 1.

News 72

News Social Media Marketing Facebook 72

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They are: Facebook. Let’s be honest: If you aren’t using them, are you really a social media marketer? Facebook allows users to connect with friends, family, and acquaintances across the globe. Facebook Pages Manager.

Social Media 145

Social Media HootSuite Marketing Apple 145

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. What is a lookalike audience on Facebook?

Facebook 145

Facebook HootSuite How To Advertising 145

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

Brands 155

Brands Facebook Issues Privacy 155

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And their slightly regal but warm approach extends to their online presence and marketing. million LinkedIn: 17.6

Social Media 59

Social Media Strategy Apple iPhone 59