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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Related Posts.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 17.

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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. The easiest way to see Google+ in numbers. 4) GPlusData.

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Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

How to Optimize 7 Popular Social Media Profiles for SEO covers how certain social networks use specific elements of information that you supply in your profile to optimize each profile on their network. Social Media. Writing Around the Web – Social Media ROI, Google+, and Local Search. Related Posts.

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Is There Magic Behind Your Bulk Uploading Scheduler?

agora pulse

If you manage multiple social networks, this will be such a timesaver. Which Social Networks Can You Bulk Schedule To From Agorapulse? ’ Select your network and click the ‘Bulk Publishing’ button. I recommend downloading a sample file for bulk scheduling. Time to map your content.

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