Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.

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Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Well, this is just a sampling.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us!

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. Note that the preview contains sample data.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Writing Around the Web – Social Media, Google Analytics, and Conversions.

Writing Around the Web – Social Media, Google Analytics, and Conversions

Kikolani

Google Analytics. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value. This article will demonstrate exactly how to use Google Analytics to create better website content. To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work.

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. You don’t have to be a Google Analytics ninja to pull any of this off. Don’t be scared of analytics.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Real-time monitoring and analytics for Twitter.

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Is Amazon reading this blog?

The Way of the Web

September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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My 5 Favorite, but Often Ignored, Analytics Features

ProBlogger

In just about every other industry, a lot of decisions are based on sample data, or assumptions, or just on gut feel. lots of value for no outlay) there really is no equal, in my opinion, to Google Analytics—and it just keeps getting better. Warning: Analytics is Like Quicksand.

Social Media Stats and Benchmarks: Fall 2019

Ignite Social Media

In our sample of data, we found that, on average, Facebook post engagement rates increase by 88% when the call-to-action in the copy is a question. Across a sample of clients, we noticed that click-through rates were 2x higher when using Twitter Cards versus putting the link in tweet copy.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic?

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Sample public posts and photo concepts can inspire new content ideas.

New Year’s Resolutions: Trends in Social Conversations to Kick Off 2018

Ignite Social Media

This analysis was performed using Brandwatch, looking at a sample of publicly available mentions from December 26 , 2017 – January 8 , 2018. . Social Media Analytics Social Media Marketing Social Media Measurement New Year's ResolutionsIt’s a new year, and that means new goals.

Cats Versus Dogs… Of Instagram

Ignite Social Media

For my methodology, I took a 25% sample from Brandwatch of #catsofinstagram , #dogsofinstagram , and – just for the fun of it – #chickensofinstagram posts that occurred in June and July 2016. In this sample of data, dogs do have a winner for engagement with an outlier post which received over 300K engagements. Full disclosure, this blog post was fueled entirely by a pro-dog agenda.

The State of Instagram Influencer Marketing (+ Free Report)

Later

Everyday I would go into work and spray a little sample on my wrist. Instagram Marketing find instagram influencers Influencer Marketing influencer marketing campaigns influencer marketing trends instagram influencer analytics instagram influencer marketing

Social media SWOT analysis: what it is and how to do it

Sprout Social

You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? The question of your best content and most active communities can be found by looking at your native analytics (or compiled with the help of a tool like Sprout Social).

#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Here’s a sample of the chat: 1. – will be joining the chat to talk about social media analytics. His book, Social Media Analytics , will be shipping soon, so this is a great chance for you to get a sneak preview, as it were.

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The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The graph below shows the sharing mix across all companies in our sample.

Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? So analysts need to sample and read social media posts before you quantify anything.

Keeping a Pulse on Stranger Things: A Look at Trends in Social Conversation

Ignite Social Media

Looking at a sample of mentions from October 25 – October 31, it’s clear that audiences were waiting for the new season with bated breath. This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. 11 of the best social media analytics tools for brands. Analytics

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 23: The 29 Best Web Analytics Tools. #24:

Website Optimization 101: A/B Testing Method

Bill Hartzer

Getting a large enough sample size of users to fill out your survey could also prove to be a challenge. The first is a huge banner with images of sample items, along with the word “Sale!” Web AnalyticsSource: [link].

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

From our sample of clients, on average five Instagram Story panels = one Instagram newsfeed post in terms of impressions. Stories Analytics: What Metrics to Expect. From this sample average, five Instagram story panels = one Instagram post in terms of impressions.

The Eight Best Social CRM Tools

Webbiquity SMM

Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Sample review: “Infusionsoft is a CRM designed to cater to small businesses. 23: The 29 Best Web Analytics Tools. #24:

The 21 Best Content Curation Tools

Webbiquity SMM

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

The 17 Best Photo Editing Tools

Webbiquity SMM

Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.”

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

Track in Google Analytics. I’m going to assume that you use Google Analytics. Within Google Analytics, click “All Campaigns” under the Acquisition section. There are reasons you may want to edit your Facebook ad destination URL by placement.

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