article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. For B2B businesses, intent data also provides an excellent opportunity to integrate your sales and marketing teams better. Paid Search. Getting in There Sooner.

B2B 88
article thumbnail

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. However, social teams are still frequently left in the dark about larger marketing campaigns until late in the game. . Me: It IS a great pic!

Campaign 141
article thumbnail

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. – Knowledge of tracking and analytics software.

article thumbnail

Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

article thumbnail

PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 95
article thumbnail

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

– 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture). – Google AdWords and Google Analytics Certified; preferred. – Creative, analytical and takes initiative, along with a strong attention to detail.

Adwords 127
article thumbnail

The Guide To Social Media Marketing Automation

Webbiquity SMM

Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand. Analytics – A lot of marketing is based on intelligent guesses. This cannot and should not be automated. Attempting this (e.g.,