What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. I am the Manager of Marketing Data & Analytics here at Sprout. to power through a handful of work before my team members arrive.

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

How to Use Predictive Content Analytics

Convince & Convert

For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable. We’re believers in predictive content analytics.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence.

Team 123

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

This includes engagement, publishing and analytics. I need to anticipate needs and stay in constant communication with other teams to ensure I am providing the most value. What is one of you or your team’s greatest successes from the past year? Team Sprout

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

How Executive Teams Can Improve PR

Convince & Convert

That means specifying the analytics that PR is to use. C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR.

Team 139

Measurement, Analytics a Hot Skill

Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. For #FIFAWWC, fans of course use match-specific hashtags such as #USAGER for the USA vs Germany semi-final, or country-specific hashtags for each participating team.

Taking a Peek at Twitter Analytics

Social Media Marketing

So I asked the PeekAnalytics team if they’d be able to run my account through their system. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization.

Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

But the individuals behind the platform are even more impressive: a team formed by some of our amazing developers just took second place in the Allen AI Science Challenge ! The most successful teams created AI systems that were able to answer almost 60% of the test’s questions correctly.

Team 88

How MLB teams and their brand partnerships fared on social during the 2018 season

Unmetric

The Major League Baseball teams went all out this season to engage their fans with their social media presence. Teams also partnered with sponsors to publish branded content on social in an effort to bolster their bottom lines and make social media a revenue-generating channel.

Team 83

How to Determine Your Social Media Team’s Structure

Ignite Social Media

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf , the majority of social teams are fewer than four people. Social Media Goals & Team Structure.

Team 96

3 Reasons PR Pros Should Embrace Analytics

Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. Click the Analytics tab, and choose what you want to focus on.

Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

In this edition of Meet Team Sprout , I talked to Jordan about what her role means for Sprout, her career path and the advice she gives to every new employee. It’s been incredible to see the entire team grow. Product education is an important resource for our team and for our customers.

Team 78

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. You should have already heard this statistic: over 1.8

How to Manage Multiple Instagram Accounts With a Team

Later

Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses. Groups makes it easy to keep all your analytics, assets, and scheduling separated from each account.

Team 65

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas. Business accounts are better for marketing because they come with extra features, like Pinterest Analytics and Promoted Pins.

Team 111

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

That’s why we’ve partnered with the incredible marketing team at Asana , a leading work management software, to break down the top 7 invaluable marketing skills that help some of the greatest brand teams on the planet produce consistently great content.

Skills 108

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports.

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. 1. The first step in a measurement plan for social media analytics is to work out what you want to track and why – (e.g.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Oktopost

But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. 10 years ago, being strong on one side was enough. Are you a right-brain marketer or a left-brain marketer?Click Click To Tweet To stress this point, […]. B2B Marketing Marketing Automation Marketing Director Marketing Tips Marketing Trends Thought Leadership

B2B 76

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ.

Buzzlogix Feature: 1-Click Analytics Reports

Buzzlogix

In our most recent update, the Buzzlogix team introduced the latest time-saving feature for social media management tools – Analytics and Reporting. To get started, select Analytics & Reporting from your main menu on the left and select + Add Report.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Content Tagging For Better Social Media Analytics

Talkwalker SM

You also have the option to automatically assign specific posts to the relevant team or department, as in the example below. What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening.

The State of Digital Marketing 2015

Buzz Marketing for Technology

For any CMO, developing the skills of their team should always be a top issue. You can’t have a high performing team with spotty skills especially in the area of digital marketing.

7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Place one member of the team in charge and let him or her manage the others as well as the process. Your content marketing team should be able to conduct research and produce content is that is factual but holds reader interest.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. There are several social media analytics tools that automatically calculate total engagement for you, which can save you some time. Google Analytics to crunch the revenue numbers.