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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. ” prompts the audience to start planning their next vacation. But today, Airbnb boasts 7.7

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Auseh Britt on Navigating the Return of Events

Oktopost

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Auseh is a seasoned marketer with a passion for driving growth. Stay in the Loop.

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IBM’s Watson Engages Customers with Youtility

Convince & Convert

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing.

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How to Clarify Your Website Requirements with a Website brief

Razor Social

When you have a measurable goal you can set up relevant analytics to track these goals. The Hotel wants to run events so needs functionality for people to be able to register and get automatic notifications of any events. Analytics. A proper set up of website analytics tools is crucial for the success of your new website.

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Your Customers Don’t Want the Science of Silly

Convince & Convert

It was a repeat episode from months ago, with Christoph Waltz as host. This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. It’s going to be a tremendous event, and it’s a real honor to be asked to host. Last night was an exception. This, I love.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

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How to Capture the Excitement That’s Already There

Convince & Convert

Starting last month, Loews Hotels are accepting tweets to reserve rooms at 16 of its 19 properties. But as Social Pros was getting recorded this week, the news that Apple had bought social analytics firm Topsy for $200 million hit the wire. Jay is the founder of [link] and host of the Social Pros podcast. Holy Social!

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